Yami · 4 days ago
Marketing Lead, Customer Engagement
Brea, CA
Full-time
Onsite
Mid, Senior Level
$80K/yr - $120K/yr
4+ years expYami is a rapidly growing e-commerce company focused on connecting people with authentic products from Asia. The Marketing Lead for Customer Engagement will plan and execute campaigns, analyze performance metrics, and lead customer acquisition and retention strategies across various marketing channels.
BeautyE-CommerceRetail
Hiring Manager
Gabrielle C.
Responsibilities
Campaign Planning: Highly hands-on with APP/website campaign planning and execution. Develop, oversee, and execute the implementation of a campaign calendar to drive exposure and performance of domain products
Team player: Act as the primary liaison between internal teams (retail, marketing, product, and operations) to ensure alignment on customer engagement strategies and campaign execution
Performance Analysis: Monitor key metrics, such as GMV and domain growth, to assess the success of campaigns and identify areas for improvement
Customer Engagement Strategies: Lead customer acquisition and retention efforts through innovative channels and collaboration with other Marketing functions(e.g., social media, email marketing, partnerships, search engine marketing, etc.)
Perform regular quality checks to ensure consistency and effectiveness in campaigns. Offer data-driven recommendations to optimize engagement workflows and enhance campaign strategies
Project Leadership: Assign and oversee team projects, ensuring deadlines and deliverables are met while balancing workloads effectively
Qualification
Required
Bachelor's degree in marketing, business, communication, or a related field
4- 5+ years of experience in campaign management, customer engagement, or a related area
Strong organizational and project management skills with experience coordinating cross-departmental teams
English language with excellent communication skills (verbal and written)
Manadrin communication skill
Proven experience with customer acquisition and retention strategies
Ability to analyze performance metrics and apply data-driven decision-making
Strong understanding of consumer behavior and social media platforms
Demonstrated enthusiasm for beauty and household products, and understanding of respective customers
Positive attitude and flexibility to accommodate evolving business needs
Preferred
Experience in e-commerce or consumer brand industries
Previous involvement in leading customer engagement campaigns across diverse channels
Benefits
401(k) Matching
Health Insurance: Medical, Vision, and Dental
Paid Time Off: Vacation, Sick, and Holidays
On-site Amenities: Gym, Pool, Game Rooms, etc.
Team Building
Employee Discount
Employee Referral
Coffee and Snacks
Company
Yami
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy.
501-1000 employees
H1B Sponsorship
Yami has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (9)
2023 (10)
2022 (9)
2021 (13)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$60MKey Investors
Notable Capital
2022-03-30Series B· $50M
2017-07-10Series A· $10M
Leadership Team
Alex Zhou
Founder and CEO
Recent News
2022-04-08
2022-04-04
2022-04-04
Company data provided by crunchbase