Lopez Negrete Communications · 1 week ago
Sr. Brand Strategist
Houston, TX
Full-time
Onsite
Senior Level
6+ years expLopez Negrete Communications is seeking a Senior Brand Strategist with expertise in the U.S. Hispanic market to lead brand thinking and strategic planning for integrated campaigns. The role involves collaborating with creative and account teams to develop strategies that resonate with multicultural audiences, particularly Hispanic consumers.
AdvertisingMarketing
Hiring Manager
Dinora Moor
Responsibilities
Lead strategic development for Hispanic and multicultural brand initiatives across multiple accounts
Translate business challenges into clear strategy frameworks, comms plans, and creative direction
Develop actionable consumer insights and cultural truths rooted in Hispanic audience behaviors and trends
Conduct qualitative and quantitative research, competitive audits, category analysis, and audience profiling
Create strategy deliverables such as:
Brand positioning and messaging frameworks
Creative briefs and communication architecture
Campaign strategy decks and storytelling narratives
Customer journey and audience segmentation insights
Present strategy recommendations confidently to internal teams and clients
Collaborate with creative teams throughout the concepting and development process to ensure strategic integrity
Support account planning with measurement approaches and performance optimization insights
Stay current on Hispanic market trends, cultural moments, media behaviors, and emerging platforms
Qualification
Required
6–10+ years of experience in brand strategy, communications planning, or account planning
Demonstrated experience developing work for U.S. Hispanic consumers
Strong understanding of cultural nuances across Hispanic segments (language, region, generation, acculturation, etc.)
Proven ability to lead strategy on multi-channel campaigns (digital, social, video, retail, experiential, etc.)
Excellent writing skills with an ability to simplify complex ideas into sharp, inspiring briefs
Strong presentation and storytelling ability (in decks and live discussions)
Experience working with research tools, data, insights platforms, and trend sources
Preferred
Agency experience preferred (multicultural, general market, or integrated)
Bilingual (English/Spanish) preferred, not required—but cultural fluency is essential
Benefits
Work on brands that value culture, community, and authenticity
Collaborate with strong creative, media, and account leaders
A role with visibility, influence, and room to grow
Opportunities to shape impactful work for the fastest-growing consumer segment in the U.S.
Company
Lopez Negrete Communications
Largest Hispanic Ad Agency in the US
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ana Crandell
Vice President of Media Services
Recent News
2025-09-24
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2025-09-05
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