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Merck · 5 days ago

Senior Specialist Marketing Campaign Development Lead-Respiratory

USA - Pennsylvania - North Wales (Upper Gwynedd)

Full-time

Hybrid

Mid, Senior Level

$106K/yr - $167K/yr

3+ years exp

Merck is a leading pharmaceutical company that is seeking a Senior Specialist, Campaign Development Lead to support the development of customer experience and campaign planning. The role involves orchestrating integrated digital campaigns and collaborating with various internal teams to ensure successful execution of marketing strategies.

BiotechnologyHealth CareMedicalPharmaceutical

Comp. & Benefits

No H1B

Responsibilities

Support leading the development of our customer experience and campaign planning

Help shape and orchestrate fully integrated digital campaigns

Support the Associate Director, Campaign Development Lead and internal teams through the creative process for campaigns, resources, and relevant content

Employ new technologies and new channels, developing customer-experience best practices and targeting to achieve optimal customer experience

Collaborate with copy, design, media, internal legal, medical, and regulatory teams in the co-design, co-creation, and execution of campaign plans

Have a hand in the process—and a lot to say about the final product

Qualification

Multi-channel campaign developmentDigital marketingMedia strategyMarketing strategiesAnalytics/measurement toolsCreative campaign developmentPrioritizationAdaptabilityCommunicationCross-functional collaboration

Required

Bachelor's degree required

3–4 years of multi-channel campaign development (HCP and/or consumer), with emphasis on media strategy that optimizes customer experience and drives measurable business results

Proven success delivering HCP and/or consumer digital marketing campaigns in pharmaceutical or other regulated industries

Hands-on experience across campaign development, media strategy, and execution (planning, activation, optimization, measurement)

Strong digital acumen: knows what makes effective digital content and how to leverage channels, techniques, and operating models to scale impact

Marketing/promotion experience and understanding of compliance/regulatory considerations

Demonstrated ability to design and implement marketing strategies that measurably improve performance (e.g., reach, engagement, conversion)

Excellent communication and influence skills; able to align stakeholders and present complex concepts clearly

Cross-functional leadership experience with a track record of collaboration and driving change from concept through co-design, co-creation, and execution

Comfortable operating in ambiguity; able to shift seamlessly between strategic thinking and tactical delivery

Highly organized, motivated, process-driven, and results-oriented; effective in fast-paced, data-driven environments

Strong prioritization skills: able to re-balance and manage multiple projects simultaneously

Innovative, growth-oriented mindset with a test-and-learn approach