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Turnitin · 9 hours ago

Manager, Content Strategy (US Remote)

United States

Full-time

Remote

Mid, Senior Level

$112K/yr - $130K/yr

7+ years exp

Turnitin is a recognized innovator in the global education space, partnering with educational institutions to promote honesty and fairness. The content strategy manager will develop and execute an integrated content strategy to support brand and demand generation goals, ensuring consistent messaging to stakeholders.

E-LearningEducationSoftware

Comp. & Benefits

Responsibilities

Develop and maintain an integrated content strategy that aligns brand, communications, and demand generation marketing goals, ensuring consistency across all channels and audiences

Partner with brand, communications, and marketing to plan and execute cohesive content calendars that support awareness, engagement, and pipeline growth

Lead content planning for major PR and brand campaigns, product launches, thought leadership moments, and executive visibility, ensuring materials ladder up to overall brand narrative

Establish content governance, quality standards, and review processes to ensure accuracy, brand consistency, and cross-team alignment

Drive cross-functional content intake and prioritization processes, balancing strategic needs, PR/brand campaign timelines, and business priorities

Partner closely with Demand Gen Marketing to optimize web, blog, and nurture content for performance, SEO, and conversion, while maintaining brand voice

Collaborate with the creative team to translate strategy into high-quality visual assets (e.g., videos, social posts, graphics)

Regularly report on content performance, insights, and outcomes, translating data into clear recommendations and next steps

Use audience insights, analytics, and competitive research to refine content strategy and recommend continuous improvements

Qualification

Content strategy developmentSEO knowledgePeople managementSocial media experienceAnalytics usageMarket researchNegotiation skillsTeam collaborationCommunication skills