CheckSammy · 1 week ago
Senior Growth Marketing Manager
Addison, TX
Full-time
Onsite
Senior Level
5+ years expCheckSammy is seeking a Senior Growth Marketing Manager to lead cross-functional growth marketing initiatives aimed at improving key performance indicators such as customer acquisition cost and lifetime value. The role involves driving optimization throughout the customer journey, managing email marketing efforts, and analyzing performance data across various channels.
AnalyticsRecyclingSustainabilityWaste Management
Responsibilities
Cross-functional growth marketing initiatives to improve our KPIs, primarily CAC and LTV
Driving testing and optimization throughout the entire lead journey, including Conversion Rate Optimization
Focusing on retention and monetization initiatives that reduce acquisition costs, increase, LTV and boost other growth levers
Implementing and executing our email marketing efforts across cold emailing as well as email campaigns under our CRM efforts
Identify and interpret cross-channel performance data (paid, email, web, content, social) to uncover trends and create a feedback loop that drives continuous improvement across the full customer journey
Managing the relationship with our Paid Media agency
Qualification
Required
5+ years of experience in digital-first marketing, with a full-funnel approach to marketing, ideally in a B2B setting (but we are open to DTC growth experience)
A data-driven approach to measurement, process and system creations while still harnessing the impact of innovation, creativity and crazy ideas
Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine the best approach
Strong functional leadership experience with a 'no job is too small' mindset as we scale with an entrepreneurial mindset across multiple team functions
An understanding of or fascination with behavioral economics, understanding how to nudge real people at scale
Strong experience in A/B testing - you have an Always Be Testing mindset and understand the best way to hone our KPIs is through ideation and optimization
Experience with CRMs, such as HubSpot or Salesforce. Experience with waterfall enrichment tools is a plus
Track record of scaling up multiple phases in the AARRR funnel
In-depth knowledge and expertise in Lead Gen/Demand Gen, paid media and content marketing
Strong reporting expertise in attribution and site analytics
A self starter who proactively identifies problems as well as solutions, and are always seeking ways to improve the site even with limited resources
A strategic, entrepreneurial thinker who isn't afraid to push the envelope and take calculated risks in the name of driving big wins
Data-driven and analytical. You always try to back decisions with data. When data is not available, you're comfortable driving data analysis to inform decisions
Customer-obsessed: You care deeply about building the right experience for our users, and try to do so from data analysis to market research to iterative testing
Company
CheckSammy
CheckSammy is a waste removal company that provides same-day bulk waste removal and sustainability services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$65.75MKey Investors
I Squared CapitalTriplePoint CapitalZero Infinity Partners
2024-01-24Series Unknown· $45M
2024-01-24Debt Financing
2022-11-30Debt Financing
Leadership Team
Paul Botelho
President/CSO & Co-Founder
Recent News
Company data provided by crunchbase