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SHADOW · 1 day ago

Associate Creative Director, Copy

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$135K/yr - $170K/yr

8+ years exp

SHADOW is a creative agency looking for an Associate Creative Director (Copy) with extensive experience in multidisciplinary creative roles. The position involves leading the development of culturally relevant campaign concepts and executing copy vision for a diverse client roster.

AdvertisingContentEventsMarketingPublic RelationsSocial Media Management

Work & Life Balance

Responsibilities

Lead the development of social-first and culture-driven campaign concepts for new and existing clients in close collaboration with art directors, copywriters, strategists, social leads, and producers. Shape the narrative, voice, and messaging across all creative expressions

Oversee copy across integrated campaigns, real-time/reactive moments, video and short-form scripted series, experiential extensions, and digital/web touchpoints. Ensure work feels native, timely, cohesive, and distinct

Guide brand participation in cultural moments, trends, and conversations with clarity and authenticity. Balance speed with strategy, ensuring reactive and always-on copy maintains brand voice and creative integrity

Own and evolve brand voice across social ecosystems. For select clients, help build or refine messaging frameworks, tone-of-voice guidelines, and campaign/social playbooks that empower consistency while leaving room for spontaneity

Manage, mentor and develop a team of copywriters. Provide clear, constructive feedback, encourage experimentation, and raise the overall quality and ambition of the creative output

Build trusted creative relationships with clients, acting as a strategic and cultural partner. Grow and maintain a network of writers, editors, creators, and cultural collaborators to support fast, relevant execution when needed

Qualification

Cultural FluencyDynamic CraftConceptual ThinkingPlatform-Native ExecutionBrand VoiceLeadershipTeam DevelopmentClient Relationships

Required

8+ years of multidisciplinary creative experience, ideally within agency environments and for consumer brands

Cultural Fluency & POV: You live and breathe internet culture. You understand how conversations move across platforms, how brands earn attention (as opposed to buying it), and how to contribute meaningfully to cultural moments without chasing them

Dynamic Craft: You are an expert with fluency writing across formats: scripting, long-form storytelling, campaign narratives, taglines, headlines, captions, memes, and reactive copy

Understanding of social platform nuance (TikTok, Instagram, X, YouTube, Reddit, emerging channels) and how to write natively for each

Conceptual Thinking: You have a proven ability to originate big, sticky ideas that are born in culture and scalable across channels

Ability to translate strategy and cultural insight into clear, compelling concepts and sharp copy systems

Leadership: You are a senior creative voice for both clients and internal teams, setting the standard for social excellence

Creative Development: Lead the development of social-first and culture-driven campaign concepts for new and existing clients in close collaboration with art directors, copywriters, strategists, social leads, and producers

Platform-Native Execution: Oversee copy across integrated campaigns, real-time/reactive moments, video and short-form scripted series, experiential extensions, and digital/web touchpoints

Cultural & Editorial Direction: Guide brand participation in cultural moments, trends, and conversations with clarity and authenticity

Brand Voice & Messaging Systems: Own and evolve brand voice across social ecosystems

Team Leadership & Development: Manage, mentor and develop a team of copywriters

Client & Creative Relationships: Build trusted creative relationships with clients, acting as a strategic and cultural partner

Benefits

Medical + dental + vision insurance

Generous PTO and paid holidays

Dedicated mental health days

Unlimited sick time

Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)

401(k) retirement plan with matching

Pre-tax commuter and healthcare benefits

12 weeks paid leave for new parents

Individualized career mapping

Summer Fridays (early close Fridays Memorial Day - Labor Day)

Hybrid work schedule (1-3 days in office per week, depending on role)