dentsu · 3 days ago
Social Media Strategist (Regulated)
United States
Full-time
Remote
Senior Level
$75K/yr - $85K/yr
7+ years expICUC is the global leader in Social Media solutions for over 20 years. The role involves generating strategies to improve clients' business objectives and managing social media activities while cultivating data-driven insights and delivering services to clients.
AdvertisingInformation ServicesMarketing
Responsibilities
Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset
Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem. Liaise with writers and designers to ensure content is informative, on-strategy and appealing
Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social. Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. Help identify influencers and seek user-generated content if appropriate for clients
Define KPIs, benchmarks and metrics to evaluate and increase the clients’ social media presence and goals
Define and improve community management and content development processes. Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner
Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights and content optimizations. Timely report it to all relevant stakeholders on a monthly, quarterly, yearly or ad hoc basis
Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term
Lead and support client meetings and communications
Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and consumer trends and updates
Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities
Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always questioning the status quo
Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations
Act as a resource to help fuel organic business growth for ICUC. Work with Growth and Client teams on renewals/account changes as required
Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage
Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team. Proactively provide updates on account health to Growth/Client teams as needed
Adopt and educate on up-and-coming platforms and technology. Share inspirational and educational resources within strategy and other departments
Train internal teams to integrate, maintain and update a cohesive social media strategy
Lead and inspire a team of social strategists and social media managers by creating a positive work environment, fostering creativity, innovation and collaboration
Build and maintain team morale by helping them reach their full potential and guiding them to achieve their goals
Qualification
Required
At least 7 years of social media management and reporting experience, demonstrating expertise in overseeing social media activities
Proven work experience as a Social Media Strategist, showcasing leadership in social media strategy development
Bachelor's degree in marketing, communications, advertising, PR, or equivalent, providing a solid educational foundation
Resourcefulness and a can-do attitude, thriving in an entrepreneurial, fast-paced environment
High level of accuracy and attention to detail, ensuring quality in all social media activities
Strong sense of account ownership and pride in work, accompanied by excellent multitasking abilities
Strong time management skills, enabling effective planning, prioritization, monitoring, and adaptation to changes
Strong decision-making skills, coupled with good judgment, facilitating sound strategic choices
Good sense of decorum and brand appropriateness, ensuring alignment with brand values and guidelines
Friendly, diplomatic, and composed self-starter, demonstrating initiative and commitment to task completion
Charisma and willingness to mentor others and share best practices with a team of Strategists
Cooperative and network-oriented, fostering collaboration and relationships within and outside the organization
Proven history of developing new, sustainable processes, indicating innovation and adaptability
Excellent written and verbal communication skills, including engaging presentation abilities
Experience with creative content publishing, writing, social listening, and performance reporting, contributing to effective social media strategies
Ability to identify target audience preferences and create content or insights to meet their needs
Knowledge of past and current social media trends, marketing, and business strategies
Regular user of Twitter, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels
Experience with social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros, facilitating efficient social media management
Proficiency in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater, aiding in comprehensive performance analysis
Understanding of SEO strategies and digital marketing metrics, enhancing social media effectiveness
Proficient computer literacy, demonstrated through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite
Willingness to undergo a Criminal Record Check as part of the pre-employment screening process
The ability to utilize a desktop computer or laptop that meets minimum system requirements, ensuring efficiency in remote work environments
Access to high-speed internet, with a minimum speed of 30 mb/s, to support work activities and online collaboration
Adequate headset/mic and webcam, facilitating clear and effective communication in virtual meetings and presentations
Fluency in English, with the ability to speak and write clearly and persuasively
Preferred
Proficiency in additional languages is considered an asset, reflecting the global nature of the role
Benefits
A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
Company data provided by crunchbase