Senior Manager, Go-to-Market Operations jobs in United States
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Measured · 1 month ago

Senior Manager, Go-to-Market Operations

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level

Measured is the pioneer and leader of incrementality-based media measurement and optimization. The Senior Manager, GTM Operations will operationalize the work between sales and marketing, ensuring efficient processes and visibility into performance across the funnel.

AnalyticsSaaS
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Growth Opportunities

Responsibilities

Manage operations of the GTM funnel — from marketing-qualified lead (MQL) to closed-won revenue
Partner with marketing to optimize lead capture, scoring, routing, and attribution through HubSpot and all systems used in marketing to sales handoff
Monitor and optimize for conversion rates at each funnel stage; identify drop-off points and recommend corrective actions
Ensure seamless handoffs across GTM (Marketing, Sales, and CS) through documented processes and SLAs
Manage CRM hygiene and enforce operational best practices to ensure accurate pipeline and forecasting data
Support account planning, target segmentation, and lead routing logic to drive efficiency
Create enablement resources, dashboards, and playbooks to increase sales velocity and accountability
Own system integrations across HubSpot, Gong, Google Workspace, and data visualization tools
Build and maintain dashboards that provide clear visibility into marketing & sales and Customer Success performance, pipeline health, and revenue progress
Audit data across sources to ensure accuracy and consistency for leadership reporting
Translate business objectives into measurable KPIs and ensure all teams have visibility into progress
Communicate insights and process updates clearly and proactively to GTM leadership
Support sales and marketing leadership with ad hoc reporting and special projects

Qualification

GTM operations managementCRM managementData analysisHubSpot proficiencyDashboard creationCommunication skillsProblem-solvingTeam collaboration

Required

Data-driven mindset with strong analytical skills
Experience in managing operations of the GTM funnel from MQL to closed-won revenue
Proficiency in HubSpot and other systems used in marketing to sales handoff
Ability to monitor and optimize conversion rates at each funnel stage
Experience in ensuring seamless handoffs across GTM (Marketing, Sales, and CS)
Knowledge of CRM hygiene and operational best practices
Experience in account planning, target segmentation, and lead routing logic
Ability to create enablement resources, dashboards, and playbooks
Experience in managing system integrations across HubSpot, Gong, Google Workspace, and data visualization tools
Ability to build and maintain dashboards for performance visibility
Experience in auditing data for accuracy and consistency
Ability to translate business objectives into measurable KPIs
Strong communication skills for insights and process updates

Company

Measured

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Measured is the pioneer and leader of incrementality-based media measurement and optimization.
dateFounded in 2017
location
Austin, Texas, USA
people-size51-200 employees
web-link
http://www.measured.com

Funding

Current Stage
Growth Stage
Total Funding
$21M
Key Investors
Telescope Partners
2022-05-04Series Unknown· $21M

Leadership Team

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Trevor Testwuide
CEO, Co-Founder
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Michael Finnell
Senior Vice President, Marketing
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Recent News

Destination CRM
Measured Upgrades Measured Incrementality Model
2025-10-04
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Measured Appoints Mike Finnell as Senior Vice President of Marketing and Andy Dubickas as Vice President of Strategic Partnerships
2025-09-12
Business Wire
Measured Data Reveals CTV Delivers Strong Incremental ROAS Despite Minimal Spend by Enterprise Brands
2025-08-27
Company data provided by crunchbase