Apply on Employer Site

General Motors · 1 day ago

Assistant Manager, Loyalty Engagement

Warren, MI

Full-time

Hybrid

Mid, Senior Level

5+ years exp

General Motors is a leader in the automotive industry, and they are seeking an Assistant Manager for their Loyalty Engagement team. This role focuses on developing strategies and executing campaigns to enhance member engagement in the GM Rewards program, driving long-term loyalty and growth.

AutomotiveElectric VehicleInformation ServicesManufacturingTransportation

No H1B

Responsibilities

Engagement Strategy – develop and implement strategies that encourage member engagement with the GM Rewards - earning and redeeming points

Campaign Execution & Management – execute engagement campaigns that drive excitement and recurring engagement with GM Rewards members - both personalized/one-to-one and at scale

Audience Targeting & Segmentation – work with key data partners to identify campaign audiences aimed at influencing specific behaviors and activities resulting in growth against key objectives

Go-to-Market Strategy Development – partner with Creative and Channel Delivery teams to build briefs and execute go-to-market strategies that ensure GM Rewards engagement campaigns reach the right audiences through the right channels to achieve goals and KPIs

Product Partnership & Innovation – work closely with Channel Delivery, Product, and Engineering teams to build requirements that push the boundaries on how members engage with the GM Rewards program, exploring new formats, features, and capabilities

Insights, Optimization, & Controls – analyze member behaviors, preferences, and engagement patterns to uncover opportunities for reactivation and deeper program activity. Establish measurement and control systems designed to ensure our member promises are fulfilled, mitigating risk and a negative customer experience

External Partner Development – lead the strategy and execution of adding new external earn and redeem options to the program that extends member engagement beyond GM’s core ecosystem

Benchmarking & Competitive Analysis – conduct research on best-in-class loyalty programs to extract insights and trends that can be applied to GM Rewards future strategies