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FanDuel · 9 hours ago

Marketing Technology & Operations Analyst

New York City

Full-time

Hybrid

Mid, Senior Level

$79K/yr - $99K/yr

3+ years exp

FanDuel is the premier mobile gaming company in the United States and Canada. They are seeking a Marketing Technology & Operations Analyst to develop and deliver MarTech solutions that facilitate growth, retention, and cross-marketing, while managing marketing automation and integrations between systems.

Fantasy SportsGamingSports

Responsibilities

Own the deployment of our marketing campaign automations through the lens of data architecture

Leveraging your analytical and technical expertise to ensure efficient integrations are built between systems via our various ETL tools and APIs

Manage our marketing automation server and assist other junior analysts in successfully launching marketing automation campaigns via all the tools at our disposal

Work will result in scalable, personalized campaigns across email, mobile, onsite and digital channels

Master our data architecture, the variety of data sources important to marketing and how to use them in workflows for assigned projects

Expertly use our marketing technology platforms (our ETL platform and our CDP) to perform data profiling, replication, enrichment, and transformation and seamlessly move data between various systems

Cultivate a deep understanding of our marketing technology stack and identify new opportunities to integrate different systems and accomplish different types of campaigns

Get creative! Understand and utilize concepts such as REST APIs to connect two systems and help expand our automation capabilities

Use your knowledge of SQL and JSON to build standardized ETL workflows using KNIME and teach other analysts to leverage the templates you create for their campaign needs

Help manage our AWS-based KNIME marketing server in partnership with our engineering teams. Help address any problems with automations on the server and serve as a reliable point of contact for any escalations

Partner with marketing and data teams quarterly in developing new data points for use in campaigns

Audit data available in various systems regularly to ensure accuracy

Create documentation for all workflows and post to Confluence documentation hub

Use available resources on Confluence to study data tables to ensure queries are built for optimal system performance

Engage in the opportunity to mentor more junior employees through assisting with training and overseeing projects

Coaching opportunities to guide Analyst within the team

Guide analysts in the development of automations that align with new and existing CPP mechanics

Create and document new team processes for deploying campaigns and technology launches

Qualification

Marketing technology platformsETL toolsSQLData architectureREST APIsJSONKNIMEAnalytical mindsetCoachingTeam collaborationPositive attitude

Required

Advanced knowledge of using SQL to extract and manipulate data is required

Experience with ETL/Data Integration tools (AWS, Microsoft, SAP, KNIME) as well as integration concepts such as REST APIs and JSON formats is required

Comfortable working with server environments such as AWS and able to work effectively with engineering and product teams to accomplish business requirements

Analytical mindset with detail orientation, and an understanding of marketing concepts

Proactive with a natural curiosity

Has a positive attitude and loves opportunities to collaborate with others