ZoomInfo · 1 week ago
Director, Performance Marketing
Waltham, MA
Full-time
Hybrid
Director/Executive
$145K/yr - $227K/yr
8+ years expZoomInfo is a Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights and advanced automation. They are seeking a Director of Performance Marketing to build and scale a Center of Excellence across Paid Media and Demand Generation, focusing on rapid experimentation and operational excellence. This role involves managing paid media strategies, demand generation channels, and leading cross-functional teams to drive demand and enhance conversion efficiency.
AnalyticsInformation ServicesLead GenerationMarketing
Responsibilities
Own all paid channels: Search, Paid Social, Display/Programmatic, Review Sites, Retargeting, and Emerging Platforms
Apply a B2C growth lens: High-volume creative testing, Micro-segmented audiences, Fast iterative experimentation, Continuous offer & message variation
Manage multi-million-dollar budgets with discipline while enabling smart, rapid tests
Build channel playbooks and standards that raise execution quality across the organization
Own DG channels including: Content syndication, Webinars & virtual events, Trial or freemium-driven programs, Review-site based DG
Shift demand generation to a fast, experimentation-driven engine—shorter cycles, lighter lifts, more creativity
Improve conversion efficiency and pipeline generation across segments
Build a central experimentation engine for Paid Media + DG
Define clear processes for: Hypothesis creation, Test design, QA & launch, Rapid measurement, Scale-or-kill decisions
Increase testing velocity across creative, landing pages, audiences, offers, and channels
Reduce friction by introducing templates, modular workflows, and streamlined approvals
Create and maintain the operating model for channel execution: Campaign templates, QA checklists, Naming/taxonomy standards, Routing & setup guidelines, Behavior Scoring
Bring consistency and quality across segments, regions, and teams
Lead enablement for channel managers; equip them with the tools to execute with 'consumer-grade' speed and quality
Partner with Product Marketing to convert messaging into compelling channel activation
Collaborate with MarTech to simplify workflows, automate repeatable steps, and improve channel speed
Work closely with SDR + Sales teams to ensure DG-driven demand flows efficiently through follow-up processes
Qualification
Required
8–12+ years in Paid Media, Demand Generation, Growth Marketing, or Acquisition—experience across both B2B and B2C strongly preferred
Proven ability to build high-velocity testing systems and drive rapid experimentation
Deep channel mastery with a creative sensibility and performance mindset
Experience building frameworks, processes, and centralized standards
Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners
Benefits
Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being
Company
ZoomInfo
ZoomInfo offers a platform for accessing business contact information, company profiles, and sales intelligence tools.
1001-5000 employees
H1B Sponsorship
ZoomInfo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (67)
2023 (51)
2022 (115)
2021 (81)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$8.55MKey Investors
TA AssociatesVenrock
2024-04-01Post Ipo Equity· $1.55M
2020-06-04IPO
2019-02-04Acquired
Leadership Team
Henry Schuck
CEO & Founder
Filip Popovic
Chief Technology Officer
Recent News
Venrock
2025-12-31
Company data provided by crunchbase