Marketing Communications Specialist jobs in United States
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RobotLAB Inc. · 2 days ago

Marketing Communications Specialist

positionDFW Metroplex
timeFull-time
remoteOnsite
seniorityMid Level
date3+ years exp

RobotLAB Inc. is a leader in robotics and AI, helping businesses automate repetitive tasks across various sectors. They are seeking a Marketing Communications Specialist to enhance their digital and social presence by creating compelling content and launching engaging campaigns.

Information Technology & Services
Hiring Manager
Sherry Gaff
linkedin

Responsibilities

Develop and execute social media strategies that increase engagement, awareness, and lead generation across LinkedIn, YouTube, X (Twitter), Instagram, and emerging digital platforms
Build and manage a content calendar that integrates organic posts, paid media, video, and PR initiatives
Produce, edit, and optimize short-form and long-form video content for social and digital channels—product spotlights, customer stories, industry insights, and event highlights
Skilled with new and emerging video tools
Experience with AI-driven and generative video tools and emerging platforms like OpenAI’s Sora and Google Gemini Nano , to accelerate video creation and enhance storytelling
Deep understanding of platform-native video formats and algorithms for LinkedIn, YouTube Shorts, Instagram Reels, and TikTok to optimize reach and performance
Support public relations efforts , including media outreach, press releases, and thought leadership content
Plan and execute paid media campaigns (LinkedIn Ads, Google Ads, YouTube, Meta) to amplify key initiatives and product launches
Develop and maintain marketing collateral such as case studies, one-pagers, and product materials to support the sales team
Collaborate cross-functionally with Product and Sales to maintain consistent messaging and brand alignment
Measure and analyze content performance using engagement, conversion, and visibility metrics to guide continuous improvement

Qualification

B2B marketingVideo creationPaid digital mediaSocial media managementMarketing tools proficiencyPRMedia relationsStorytelling skillsCross-functional collaboration

Required

Bachelor's degree in Marketing, Communications, or related field
3+ years of experience in B2B marketing, communications, or digital content, ideally within technology, SaaS, or robotics
Proven ability to manage corporate social media channels, especially LinkedIn and YouTube
Experience with paid digital media —strategy, execution, and reporting across LinkedIn Ads, Meta Business Suite, and Google Ads
Demonstrated skill in video creation and editing, including experience with both traditional and AI-powered video platforms
Excellent writing and storytelling skills
Proficiency with marketing tools such as HubSpot, Canva, and Adobe Creative Suite

Preferred

Experience with PR, media relations, or influencer collaboration is a plus

Company

RobotLAB Inc.

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RobotLAB is powering the last mile of robotics and AI, bringing turnkey autonomous solutions, from cleaning and delivery to security and customer service, directly to businesses nationwide and beyond.
dateFounded in 2007
location
Southlake , Texas, US
people-size51-200 employees
web-link
https://www.robotlab.com/?utm_source=linkedin&utm_medium=profbio&utm_campaign=website_in_bio&utm_id=website_in_bio

Funding

Current Stage
Growth Stage

Leadership Team

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Elad Inbar
CEO
linkedin
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Heather K.
Enterprise and Partnerships Sales Manager
linkedin
Company data provided by crunchbase