Trustmi · 6 days ago
Director, Demand Generation
United States
Full-time
Remote
Director/Executive
8+ years expTrustmi is seeking a highly hands-on Director of Demand Generation who thrives in early-stage environments. This role involves owning execution across various marketing channels to drive high-quality pipeline and optimize funnel performance.
Fraud DetectionMobile PaymentsPayments
Responsibilities
Own pipeline targets (marketing-sourced and marketing-influenced) and forecast demand contribution
Design and execute an enterprise-focused demand generation and ABX strategy aligned to ICPs, buying committees, and revenue goals
Operate as a hands-on builder, personally driving campaign execution, testing, optimization, and performance analysis
Partner tightly with Product Marketing and Content leads to translate positioning, messaging, and launches into effective demand programs
Collaborate closely with Content Marketing to define themes, formats, and distribution strategies that drive engagement and conversion
Work day-to-day with SDR leadership to align campaigns, events, messaging, routing, follow-up motions, dashboards, and feedback loops
Partnering with product marketing and content to ensure message consistency, manage digital demand performance across website conversion and buyer journeys, paid media (search, social, targeted programs) and email and nurture programs
Define and track clear success metrics (pipeline, conversion rates, CAC signals, velocity, engagement). Partner with RevOps on attribution, reporting, and funnel visibility
Build and run field marketing programs in close alignment with Sales (regional events, exec dinners, small events, and account-focused activations). Establish community-building motions (customer, practitioner, or partner-led) that reinforce credibility, trust, and long-term engagement
Partner with the alliances/partner team to create co-marketed campaigns, webinars, and field programs that drive sourced and influenced pipeline
Develop repeatable field + partner programs that can scale as the sales org grows
Develop and scale webinars, virtual events, and executive programs that engage senior buyers and champions
Qualification
Required
8-12+ years of B2B demand generation experience, ideally in cybersecurity, fintech, or enterprise technology
Proven experience driving pipeline in a sales- and partner-led GTM motion
Proficient with Hubspot, SFDC, ZoomInfo, Outreach, Gong, WordPress, Google Analytics and AI-based marketing technologies
Operate as a player-coach initially with field marketing direct report, with the opportunity to hire and scale a high-performing demand team over time
Strong analytical mindset with comfort using data to prioritize, optimize, and tell a clear performance story
Experience operating in early-stage or high-growth environments where ambiguity is the norm
Collaborative, low-ego operator who builds trust with Sales and cross-functional partners
Company
Trustmi
Trustmi is the only end-to-end payment security solution.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$21MKey Investors
Cyberstarts
2023-07-26Series A· $17M
2021-01-01Seed· $4M
Leadership Team
Shai Gabay
Co-Founder & CEO
Eli Ben nun
CTO & Co-Founder
Recent News
2025-10-28
2025-09-01
2025-06-26
Company data provided by crunchbase