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Ensora Health · 1 day ago

Digital Marketing Manager- SEM/Paid Media

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. They are seeking a Digital Marketing Manager to accelerate pipeline and revenue through high-performing paid media and search engine marketing. The role involves owning the paid media strategy, optimizing campaigns, and ensuring measurement integrity to drive qualified demand.

Electronic Health Record (EHR)Health CareSoftware

Responsibilities

Own Paid Media Strategy: Develop and execute full-funnel SEM and paid media strategies tied to pipeline, bookings, and efficiency metrics

Plan and Forecast: Set quarterly/monthly plans, translate into channel forecasts and KPIs (MQL → SQL → pipeline → bookings)

Optimize Campaigns: Launch and scale programs across Google, Microsoft, LinkedIn, Meta, and other paid channels; manage SEM query strategy and competitor coverage

Drive Conversion: Partner with web/dev, design, and content teams to improve landing page and form conversion rates; establish disciplined testing for ads, creative, and offers

Ensure Measurement Integrity: Maintain clean tracking and attribution (GTM governance, enhanced conversions, UTMs, conversion APIs); deliver executive-ready insights

Manage Audiences: Build and manage retargeting, suppression, and lookalike audiences; align messaging to funnel stages

Budget Stewardship: Own pacing, forecasting, and variance explanations; manage vendors, agencies, and ad tech partners

Compliance & Governance: Ensure adherence to platform policies and internal controls

Qualification

SEM strategyGoogle AdsMicrosoft AdsConversion trackingLinkedIn AdsGA4GTMSalesforce reportingAnalytical skillsCommunication skillsOrganizational skills

Required

4–6+ years owning SEM and paid media with measurable impact on pipeline/revenue and efficiency (CPL/CPA/CAC)

Expertise in Google Ads and Microsoft Ads; strong operator in LinkedIn Ads and paid social

Proven ability to scale campaigns end-to-end: structure, keywords, ads, audiences, and budgets

Strong measurement foundation: GA4, GTM, HubSpot, Salesforce reporting; understands attribution tradeoffs

Deep experience with conversion tracking and lead-to-revenue measurement (enhanced conversions, offline imports, UTMs)

CRO and experimentation mindset across ads, landing pages, and offers—optimized for qualified outcomes

Analytical and financially grounded: forecasting, pacing, and performance diagnosis using Excel/Sheets (Power BI a plus)

Executive-ready communicator who can align cross-functional teams to drive results

Highly organized, high-ownership, and continuously learning as platforms and privacy rules evolve

Company

Ensora Health

Glassdoor2.9

Ensora Health is the leading provider of software and services for mental, behavioral, and rehabilitative health therapists, trusted by over 200,000 individual providers and more than 28,000 practices.

Founded in 2013

Birmingham, Alabama, USA

201-500 employees