EBG · 5 days ago
Email Marketing Associate
New York, NY, USA
Full-time
Hybrid
Entry Level
$50K/yr - $60K/yr
1+ years expEBG is an e-commerce solutions provider specializing in travel and entertainment. They are seeking an Email Marketing Associate who will be responsible for email campaign execution and supporting various email and CRM projects, collaborating with internal teams to drive business objectives.
E-Commerce
Responsibilities
Manages email campaign production across multiple platforms, including setup, QA, and deployment. Experience utilizing a major ESP is preferred (i.e., Zeta, Salesforce Marketing Cloud, etc.)
Utilizes a working knowledge of HTML and CSS to conduct basic code updates, including modifications to images, logos, links, copy, tracking tags and other elements
Adheres to process for execution and on-time delivery of complex, highly dynamic promotional email campaigns
Participates in the QA/QC of all email campaigns (audit creative, promotional messaging, links, segment selection, set up, etc.). Partners with account managers and marketing leads to ensure all campaign details and content are accurate
Supports marketing leads on email test setup, execution, monitoring and reporting of email campaign performance
Understands basic segmentation principles and how segmentation relates to daily email campaigns and CRM trigger campaigns
Collaborate with cross-functional teams, including Merchandising/Marketing, Creative, and Partnership account managers to coordinate on campaign assets, reviews, and approvals
Perform additional duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications or other related field
1+ year(s) of hands-on email production experience in relevant industry (ecommerce, retail for example) executing marketing campaigns
Working knowledge of CRM and campaign management
Working knowledge of Microsoft applications (Word, PowerPoint, Excel & Outlook)
Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment
Experience working with enterprise Email Service Providers (Experian, Yesmail, ExactTarget/Salesforce Marketing Cloud, Zeta, etc.)
Internally motivated, able to work proficiently in an independent and collaborative capacity
Strong written and verbal communication skills, attention to detail and organizational skills
Strong quantitative and analytical skills
Preferred
Experience in retail, entertainment, sports and/or travel industry is preferred
Proficiency in Dreamweaver/Photoshop skills
HTML/CSS programming experience is a plus
Experience using Adobe Analytics, Google Analytics, and other marketing automation platforms
Understanding of CAN-SPAM and email best practices
Benefits
Medical, Dental & Vision
401k Match
Short Term Disability, Long Term Disability (Company Paid)
Company Paid Basic Life and AD&D
Additional Voluntary Benefits
Flexible Work Arrangements
3 Weeks of PTO + 5 Personal Days
Paid Holiday Break from Christmas to New Year
Paid Holidays
Fitness Reimbursement Program
Annual Day of Giving
Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
Company
EBG
EBG specializes in travel and entertainment and offers other retail products and services, voluntary benefits, and insurance.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Robert J. Riesenberg
CFO
Recent News
2025-04-04
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2025-02-26
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