Apply on Employer Site

The Campbell's Company · 3 days ago

Sr Associate Brand Manager - Broth

Camden, NJ

Full-time

Onsite

Mid, Senior Level

$115K/yr - $166K/yr

3+ years exp

The Campbell's Company is a well-established brand known for connecting people through food. They are seeking a Senior Associate Brand Manager to drive strategic brand growth and innovation in the Broth, Stock, and Bone Broth business, focusing on long-term brand foundations and effective cross-functional collaboration.

Food and BeverageFood ProcessingManufacturingMeat and PoultryRecipesSnack Food

Responsibilities

Shape the future of the Broth, Stock and Bone Broth business by driving strategic brand growth and innovation across a dynamic consumer landscape

Lead initiatives that evolve brand foundations and ensure long-term pipeline sufficiency and optimize portfolio architecture through innovation and insight

Champion data-driven decision-making and cross-functional collaboration to deliver impactful brand experiences

Influence how our iconic brand shows up across consumer touchpoints, ensuring relevance and resonance in a rapidly changing market

Be a thought leader and galvanizer across functions, driving brand and business goals forward through innovation and commercialization

Develop strategic frameworks for 3–5 year growth plans to ensure innovation pipeline sufficiency

Evolve brand foundations to reflect changing consumer needs and market dynamics

Provide insights to inform product development and brand positioning

Partner with cross-functional teams to build a pipeline of new products and platforms that align with strategic brand goals

Oversee full lifecycle from concept to execution

Lead cross-functional teams to deliver projects on time and within budget

Communicate project status, risks, and opportunities to internal stakeholders

Collaborate with brand operations to inform monthly integrated business planning cycles

Track KPIs and business performance metrics to assess success and identify improvement opportunities

Become the business expert on the Broth business and the competitive landscape

Synthesize multiple data sources to guide strategic decisions and recommend actionable solutions

Identify emerging trends, consumer needs, and market gaps

Collaborate with consumer insights, integrated marketing and sales to develop campaign KPIs and tactical plans aligned with brand positioning and target audiences

Ensure consistent brand expression across all consumer touchpoints, including in store, digital, social, PR, and media

Qualification

Brand managementStrategic planningCross-functional collaborationData-driven decision-makingMarket intelligenceProject managementAnalytical thinkingConsumer behaviorFinancial acumenCommunication skillsAdaptability

Required

Bachelor's degree required

3+ years of brand management experience (MBA may count for some experience)

Strong strategic, creative, and analytical thinking skills

Proven ability to lead and influence cross-functional teams and external partners

Excellent communication and presentation skills across all organizational levels

Proactive and adaptable mindset with the ability to manage shifting priorities

Strong business and financial acumen with analytical rigor

Ability to manage multiple projects under tight deadlines in a dynamic environment

Preferred

MBA strongly preferred

Food and Beverage or CPG experience preferred

Experience with integrated business planning and product development

Familiarity with data visualization tools or platforms for performance tracking

Exposure to agile marketing practices or innovation frameworks

Passion for consumer behavior and emerging trends

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell’s offers unlimited sick time along with paid time off and holiday pay.

If in WHQ – free access to the fitness center.

Access to on-site day care (operated by Bright Horizons) and company store.

Giving back to the communities where our employees work and live is very important to Campbell’s.

Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.

Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.