WPP · 4 days ago
Change Communications Manager
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $180K/yr
7+ years expWPP is the creative transformation company that leverages creativity to build better futures. They are seeking a Change Communications Manager to establish a formal change communications capability for WPP Open, focusing on driving adoption and understanding of platform changes across their global network.
AdvertisingBrand MarketingConsultingDigital MediaInformation and Communications Technology (ICT)InternetInternet of ThingsMarketingPublic Relations
Responsibilities
Own the end-to-end change communications strategy for WPP Open, including standards, guardrails, and decision frameworks for what gets communicated, when, and how
Develop and execute multi-channel communication plans that support platform launches, roadmap evolution, and new ways of working
Conduct stakeholder and audience analysis across agencies, roles, and regions to identify communication needs, adoption barriers, and readiness gaps
Define communication objectives, key messages, and success metrics aligned to product priorities, business outcomes, and adoption goals
Partner closely with Product, Technology, Research, and Enablement leads to shape a clear, credible narrative — often before plans are fully formed
Create and oversee high-quality communication assets, including: platform and roadmap updates, feature launch narratives, user success stories and case studies, leadership talking points, FAQs, enablement content, and video scripts
Manage an integrated content calendar and delivery cadence, ensuring communications are timely, consistent, and purposeful
Collaborate with design and creative partners to develop visual and interactive assets that improve comprehension and engagement
Ensure messaging is clear, honest, and confidence-building — not promotional or overly technical
Act as a trusted communications advisor to WPP Open leadership, helping shape how change is positioned and discussed
Coach and equip agency leaders and people managers to act as effective champions for WPP Open
Establish feedback loops (e.g., surveys, forums, qualitative inputs) to capture sentiment, identify friction, and continuously refine messaging
Push back constructively on unclear, premature, or misaligned communication requests to protect signal over noise
Define and track communication effectiveness using adoption-linked metrics, such as feature usage, workflow changes, proficiency signals, and sentiment — not just reach or opens
Provide regular, insight-driven reporting to leadership on what is landing, what isn’t, and why
Apply learnings to continuously improve change communication practices as the platform evolves
Qualification
Required
7–10+ years of experience in internal communications, change communications, product communications, or a closely related role
Demonstrated experience supporting large-scale technology, platform, or operating-model change within complex organisations
Strong writing, editing, and narrative-building skills, with the ability to simplify complex or ambiguous topics for non-technical audiences
Proven ability to work closely with Product and Technology teams, translating evolving roadmaps into clear, actionable messaging
Comfort operating in fast-moving, matrixed, and often ambiguous environments — with the judgment to prioritize and say no
Experience defining success metrics and using data and feedback to refine communication strategies
Preferred
Formal change management training or certification (e.g., Prosci) is highly desirable
Experience with AI-powered platforms, marketing operating systems, or digital transformation initiatives is a strong plus
Benefits
Competitive benefits package
Company
WPP
WPP creates transformative ideas and outcomes for its clients through an integrated offer of communications, commerce, and technology.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1988-01-01IPO
Leadership Team
Kevin Johnson
GroupM CEO - WPP President
Stephan Pretorius
Chief Technology Officer
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