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Citi · 14 hours ago

Marketing Senior Vice President, Investment, Corporate & Commercial Banking

New York New York United States

Full-time

Onsite

Senior Level, Lead/Staff

$164K/yr - $245K/yr

10+ years exp

Citi is seeking a dynamic and experienced marketing leader to serve as a Senior Vice President of Banking Marketing covering the Investment Bank, Corporate Bank and Commercial Bank across North America. This pivotal role will be responsible for developing and executing comprehensive marketing strategies and flagship events that drive business growth, enhance client engagement, and strengthen Citi's brand presence.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Support the definition and execution of the end-to-end marketing strategy for Banking in North America, aligning with global strategy for banking, business objectives, and growth priorities

Oversee the design and execution of strategic client events, roundtables, and sponsorships that strengthen client relationships, generate new leads, and support business development. Support and drive One Citi collaboration across business lines

In close cooperation with the business and/or the Global Events Management team, manage all aspects of client and prospect events, including invitation processes, compliance reviews, logistics, on-site client interaction, hospitality, budget management, and post-event feedback and follow-up

Foster strong partnership with the teams regionally, including senior management, to understand their marketing / event needs

Optimize and strategically influence manage spend across Banking marketing initiatives. Provide regular updates to key stakeholders on marketing spend, completed initiatives, and Return on Investment

Work closely with internal partners, fostering an ongoing dialogue around best practice sharing, process improvement, and event/ content management

Maintain a strong understanding of the industry, competitors, and the evolving needs of institutional clients. Utilize this knowledge to develop targeted marketing initiatives working in close collaboration with senior banking stakeholders

Ensure a detailed understanding of marketing collateral and facilitate the production of such collateral by working closely with product marketing teams, the marketing assets team and front-office personnel

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualification

Marketing experience in financial servicesEvent managementStakeholder managementAnalytical skillsInterpersonal skillsCross-functional relationship buildingOral communicationWritten communicationLeadership skills

Required

10+ years of experience

Marketing experience in financial services, with a focus investment banking and institutional clients

Documented record of success originating and managing large-scale high-profile client events of the highest caliber/ experience

Experience in managing and delivering for senior stakeholders across multiple projects

Ability to build positive cross-functional relationships. Demonstrated history of prioritizing and allocating fixed resources across diverse initiatives

Excellent oral and written communications skills, ability to compellingly present & persuade

Advanced interpersonal and influencing skills. Solid analytics skills and understanding of P&L drivers

Ability to plan and develop, lead initiatives

Preferred

Bachelor's/University degree, Master's degree preferred

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)