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General Motors · 1 day ago

Global Customer Research Analyst

Warren, Michigan, United States of America

Full-time

Hybrid

Entry, Mid Level

2+ years exp

General Motors is a leading automotive company committed to innovation and safety. As a Global Customer Research Analyst, you will design and execute research projects that provide insights into consumer behavior, influencing product development and strategic initiatives.

AutomotiveElectric VehicleInformation ServicesManufacturingTransportation

No H1B

Responsibilities

Drive meaningful impact around product development and future content strategy—with a passion for connecting consumers to automotive innovation

Act as a strategic consultant to internal teams (Engineering, Human Factors, Innovation, Design), delivering consumer and market insights that shape decisions

Translate data into compelling narratives that inform strategic initiatives and business decisions across GM leadership levels—leveraging a storytelling approach that inspires action

Apply a curious mindset to uncover deeper meaning through special analyses using current data, secondary sources, and industry trends

Collaborate with the research manager to frame stakeholder learning objectives and select methodologies that best serve the research goals—balancing rigor with agility

Independently design quantitative questionnaires and qualitative discussion guides with precision and creativity

Manage multiple research projects simultaneously, ensuring smooth execution and timely insights using DIY tools and supplier-supported fieldwork

Analyze primary research results to extract key insights and translate them into actionable recommendations

Support large-scale tracking studies and proprietary consumer panels, maintaining a high level of organization and stakeholder engagement

Build purchasing documents and oversee supplier invoicing with attention to detail and accountability

Maintain strong supplier relationships and manage timelines, sample refreshes, and project queues with a positive, solutions-oriented attitude

Qualification

Market ResearchData AnalysisQuantitative ResearchAI PrinciplesStatistical ConceptsProject ManagementCuriosityResourcefulnessPassion for AutomotiveConfidenceStakeholder EngagementMulti-taskingDIY ToolsSupplier ManagementSyndicated Data AnalysisQualitative ResearchSurvey ToolsJavaScriptSQLPythonCollaborationCommunication SkillsCritical ThinkingOrganizational SkillsInterpersonal SkillsAttention to DetailTeamworkPositive AttitudeInitiativeFast-paced Adaptability

Required

Bachelor's degree

2+ years of Market Research or related work experience

Willingness to ask questions, take initiative and be resourceful

Confidence to help guide internal stakeholders through research planning, execution, and insight phases

Understand the principles of AI and use cases in Market Research

Demonstrated ability to work well in a collaborative team environment

Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets

Excellent interpersonal skills and ability to work well with cross-functional teams (for example, Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers)

Outstanding organizational/project management skills with attention to details

Ability to work on multiple projects simultaneously, managing deliverables and deadlines

Strong written & oral communication skills; ability to present confidently to senior leadership

Proficient in the use of Word, PowerPoint, and Excel