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Geosearch, Inc. Environmental Contractors · 3 days ago

Content Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

GeoSearch is a company specializing in enterprise drone and security solutions, and they are seeking a Content Marketing Manager to lead their content strategy. This role involves overseeing content production, optimization, and distribution to drive conversions and build brand authority throughout the customer journey.

ConstructionEnvironmental ConsultingEnvironmental Engineering

Responsibilities

Own conversion rate optimization for all content assets, analyzing performance and iterating to improve funnel progression from awareness to purchase

Build and manage the company-wide content production calendar, coordinating writers, designers, videographers, and external partners to deliver consistent, high-quality output across channels

Lead content distribution strategy across owned (website, blog), earned (PR, social shares), and paid (social ads, sponsored posts) channels to maximize reach and engagement

Oversee email marketing programs, including nurture sequences, newsletters, product announcements, and post-sale campaigns to drive repeat business and upsell opportunities

Define and evolve brand positioning through messaging guidelines, tone of voice, and visual identity to differentiate our company in the competitive UAS/security space

Drive keyword optimization across all content, collaborating with SEO team to improve organic search rankings and visibility for high-intent terms

Develop and execute pre-sale content (top/middle-funnel) to generate leads and educate prospects, as well as post-sale content (guides, tutorials, case studies) to drive adoption, retention, and advocacy

Track organic conversions (e.g., demo requests, quote submissions, purchases) from content efforts, attributing revenue impact and optimizing for ROI

Manage content analytics and reporting, delivering monthly dashboards on traffic, engagement, conversions, and revenue contribution to leadership

Identify opportunities for AI-assisted content creation, personalization, and automation to scale production and improve efficiency

Qualification

Content marketingDigital mediaContent management systemsProject management toolsAnalytics platformsDrone/UAS content experienceLeadership skillsCommunication skillsOrganizational skills

Required

Relevant experience in content marketing, digital media, or journalism, with 3-5 years required

Experience in the drone/UAS or education-focused content creation

Proficiency in content management systems (e.g., Shopify, WordPress), project management tools (e.g., Asana), and analytics platforms (e.g., Google Analytics)

Strong leadership, communication, and organizational skills to manage teams and cross-functional projects in a fast-paced environment