Eagle Family Foods · 6 days ago
Senior Manager, Communications Strategy - Remote
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expEagle Family Foods is a diversified food company with a rich heritage and a portfolio of well-known brands. They are seeking a Senior Manager of Communications Strategy to lead the development and execution of integrated media and communications strategies across various consumer touchpoints, driving engagement and brand awareness.
Consumer GoodsFood and BeverageRetail
Responsibilities
Develop and oversee integrated communications strategies that align brand goals with business and consumer outcomes across 3 categories and 5 brands
Responsible for +$20MM media budget to deliver business growth targets and optimize investment efficiencies
Lead the media strategy across paid, owned, and earned ecosystems, ensuring message cohesion and cross-channel amplification
Directly manage the Eagle Foods design team and build out design capabilities for in-house content creation
Partner with brand, insights and creative teams to craft content that’s insight-led, on-brand, and optimized for each channel (digital, social, TV, shopper/retail)
Spearhead the insourcing of UGC content generation with social media creators
Create the vision for and drive forward the AI agenda for content generation – internally and with agency partners – and media targeting
Use data, social listening, and real-time analytics to assess performance, identify trends, and guide content and media optimizations in-flight
Stay ahead of cultural trends, audience behaviors, and platform innovations in food and lifestyle categories
Drive test-and-learn initiatives to enhance media mix effectiveness and creative resonance
Manage, coach, and develop two direct reports by providing clear performance objectives, ongoing feedback, and career development guidance
Foster a collaborative team culture that values curiosity, accountability, and creative problem-solving
Ensure workload balance, growth opportunities, and strong alignment with broader marketing priorities
Qualification
Required
10+ years of experience in communications planning, brand strategy, or integrated media roles—preferably within consumer packaged goods (CPG)
Proven success leading full-funnel, cross-channel campaigns (digital, social, TV, retail/shopper marketing)
Strong understanding of creative development processes with ability to bridge data, strategy, and execution
Demonstrated comfort with using data and analytics tools for real-time optimization and storytelling
Excellent communication, leadership, and stakeholder management skills
Experience managing agency partners and internal teams
Bachelor's degree in Marketing, Communications, or related field; MBA or advanced degree a plus
Company
Eagle Family Foods
Eagle Foods stands out as a prominent producer and marketer of canned sweetened condensed milk and evaporated milk products.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.24M2022-10-07Series Unknown· $0.24M
Leadership Team
Bernard Kreilmann
CEO / Partner
Recent News
Food Business News
2025-10-30
2025-10-15
Morningstar.com
2025-10-09
Company data provided by crunchbase