Integra Investments · 1 week ago
Marketing Manager
Miami, FL
Full-time
Onsite
Senior Level
5+ years expIntegra Investments is a leading marina owner and operator on the east coast of the U.S. They are seeking a Marketing Manager to lead the strategic guidance and oversight for marketing their marina portfolio, focusing on developing and executing marketing initiatives. This role involves championing brand integrity, leading creative content, and driving topline growth through effective marketing strategies.
FinanceReal Estate
Hiring Manager
Sonia Santana, SHRM- SCP, SPHR
Responsibilities
Lead the marketing strategy for all marinas
Own and develop the marketing budget
Collaborate with operations to develop campaigns focused on driving and capturing high-net-worth boaters for annual and seasonal occupancy
Oversee all content creation, including vendor relations, influencers, and partners, to elevate the brand's position
Drive marketing campaigns. Proper A/B testing and reporting to leadership and internal stakeholders
Provide direction for the development of annual marina marketing plans
Create toolkits and templates for property-level marketing execution
Lead Brand Strategy and ensure brand messaging for marina markets while maintaining brand integrity, ensuring campaigns are tailored to key customer segments
Ensure brand voice and creative assets are adapted for regional relevance
Oversee agency selection and onboarding, positioning, and creative support
Provide strategic oversight and executive-level reporting on the effectiveness of marketing campaigns and initiatives. Leverage performance analytics and ROI insights to inform decision-making and optimize campaign impact across marina locations
Ensures marketing initiatives support key strategies that will help achieve /exceed top line revenue and brand positioning
Analyze, report, and understand the contribution of various marketing channels to overall performance, creating performance dashboards, analyzing campaign insights, and mapping and tracking digital marketing efforts, and understand which segments are responding to marketing efforts
Support the optimization and administration of CRM platforms, including automation, lead management, personalization, integrations, and email marketing
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
Analyzing website click-to-purchase conversion rates and the effectiveness of promotions
Qualification
Required
Bachelor's degree in Marketing, Communications, or Hospitality
5+ years in luxury brand marketing. Marina /Yacht marketing a plus. Proven success in lifestyle brand, hospitality, or similar
Must possess broad marketing experience across Brand, digital, paid media, social media and public relations
Excellent communication skills
Strong Interpersonal skills
Adobe Photoshop, Illustrator, Canva and other digital creative platforms
Social Media & Google certification- Digital Marketing
Excel skills and Microsoft suite software : PowerPoint, Outlook, Sharepoint
Analytical and strong marketing business acumen
CRM experience
Company
Integra Investments
Integra Investments is a full-service real estate private equity and development company
11-50 employees
Funding
Current Stage
Early StageRecent News
2025-09-12
South Florida Business Journal
2025-03-18
Company data provided by crunchbase