National Beverage Corp. · 1 week ago
Influencer Relations Specialist
Plantation, FL
Full-time
Onsite
Entry, Mid Level
2+ years expNational Beverage Corp. is seeking a highly organized and relationship-driven Influencer Relations Specialist to lead influencer efforts for LaCroix. The role involves managing influencer outreach, overseeing the college ambassador program, and coordinating athlete partnerships while ensuring smooth operations across various campaigns.
Food and BeverageFood ProcessingManufacturingRenewable EnergyWater
Hiring Manager
Nadia Petruzzelli
Responsibilities
Manage day-to-day influencer outreach and maintain strong relationships with creators, managers, and talent agencies
Lead paid and unpaid influencer programs, from seeding to contract negotiations and deliverable tracking
Coordinate product shipments, mailers, and exclusive brand gifting moments
Use CreatorIQ to manage campaigns, track content, gather metrics, and generate reports
Handle 40+ outreach emails weekly (in partnership with our Influencer Engagement Specialist)
Track and approve content, follow up on outstanding deliverables, and ensure usage rights are secured
Collaborate on creator briefing documents and influencer toolkits
Oversee #ULiveLaCroix Ambassador program each semester
Review submissions, select top applicants, and manage onboarding
Coordinate all email communications via Mailchimp
Collect addresses, create shipping labels, and coordinate with fulfillment teams (PGL)
Track content in CreatorIQ, manage community questions, and ensure ongoing engagement
Collaborate with internal team to build and ship merch kits
Serve as the primary point of contact for athlete talent and their teams
Support current partnerships (e.g. Katie Ledecky) and assist in renewals and deliverable wrap-ups
Research, vet, and propose new athlete talent for potential partnerships
Includes rising stars such as Naomi Girma, Alyssa Thompson, Jaedyn Shaw, and Olivia Moultrie
Track contract terms, deliverables, and incoming opportunities
Pre-Event: Build and manage master influencer tracking sheet
Source talent, handle outreach, negotiate partnerships, and send contracts
Prep and ship influencer gifting and briefing documents
On-Site: Coordinate influencer arrival, answer real-time questions, and give content guidance
Support content capture, flavor messaging, and overall experience
Ensure clear communication of deliverable timing and expectations
Post-Event: Approve content, follow up on any missing posts, and gather final metrics
Save all content into Air
Input metrics into CreatorIQ and generate summary recaps for internal reporting
Metrics to include: # of influencers, deliverables posted, reach, impressions, engagements, estimated impressions
Qualification
Required
2+ years experience in influencer marketing or talent relations (agency or brand-side)
Experienced working with influencers, athletes, and creators across multiple platforms
Highly organized with excellent communication and follow-up skills
Comfortable managing logistics, coordinating shipments, and balancing multiple priorities
Familiar with CreatorIQ or similar influencer platforms (e.g. Aspire, Grin, LTK, etc.)
Able to thrive in a fast-paced environment with shifting priorities
A team player who brings enthusiasm, structure, and a proactive mindset
Preferred
Have experience with Mailchimp, Google Sheets, and Air (or similar DAM tools)
Are familiar with the Gen Z creator landscape and micro-influencer communities
Have managed athletes or larger-scale endorsement deals
Company
National Beverage Corp.
We are National Beverage Corp.! As the fourth largest branded soft-drink company in the U.S., National Beverage proudly refreshes America.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1991-09-20IPO
Recent News
MarketScreener
2025-12-18
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2025-12-12
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