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CoStar Group · 13 hours ago

Principal Graphic Designer, Homes.com

US-VA Arlington

Full-time

Onsite

Senior Level, Lead/Staff

7+ years exp

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. They are seeking a Principal Graphic Designer for Homes.com to support the SEM/SEO Performance Marketing team with a focus on creating high-performing digital assets and optimizing creative outputs based on performance metrics.

AnalyticsCommercial Real EstateReal Estate

Responsibilities

Concept, design, and deliver creative for paid search, paid social, native and programmatic display ads, CRM/email campaigns, and direct-response creative

Develop creative variations and testing frameworks to support rapid A/B experimentation based on performance data and insights

Produce motion assets (short-form video / GIFs/ HTML) for social and programmatic placements

Build and maintain creative templates and platform-specific spec guidelines for rapid iteration

Ensure all assets meet technical requirements, brand standards, and accessibility fundamentals (e.g., alt text, legible type sizes on small ad units)

Partner with creative lead, marketing stakeholders, and channel specialists to deliver beautiful, functional, conversion-focused creative

Present concepts, executions, and rationale clearly, and execute final production, variation builds, and resizing

Work in partnership with multiple advertising vendors such as Google, Microsoft, Yahoo, and Taboola to assess their supported ad formats and develop innovative creative units that optimize ad delivery

Monitor creative performance across channels and proactively optimize assets based on data-driven insights

Qualification

Performance marketing designAdobe Creative SuiteFigmaAfter EffectsResponsive landing pagesData-driven creative optimizationSEO-driven visual contentBasic HTML/CSSCommunication skillsAttention to detailOrganizational skills

Required

Bachelor's degree from an accredited, not-for-profit, in person, University or College

7+ years of experience designing performance marketing, growth, or direct response advertising (in-house or agency)

Strong visual design fundamentals: typography, composition, hierarchy

Demonstrated ability to translate a KPI or performance insight into a new creative execution

Hands-on experience building assets to platform technical specs (Google Ads, Meta, DV360, programmatic, email platforms) and building responsive landing pages

Fluent in Adobe Creative Suite, Figma, and After Effects

Strong written and verbal communication, and able to present and rationalize creative decisions rooted in performance outcomes

Highly organized with the ability to manage competing priorities, ship fast, and maintain high creative standards under tight timelines

Expert level understanding of PowerPoint, Keynote, and Google Slides

Strong attention to detail and a keen eye for aesthetics

Must be comfortable following design direction and implementing changes, while producing high quality designs and meeting tight deadlines

Advanced proficiency in creating complex animated graphics, PowerPoints and motion‑driven visual assets

A track record of commitment to prior employers

Preferred

Experience working with generative AI creative workflows to ethically scale variations

Familiarity with SEO-driven visual content (infographics, link-building assets etc)

Basic HTML/CSS understanding for performance-oriented visual executions

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

Life, legal, and supplementary insurance

Virtual and in person mental health counseling services for individuals and family

Commuter and parking benefits

401(K) retirement plan with matching contributions

Employee stock purchase plan

Paid time off

Tuition reimbursement

On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks