Colling Media · 1 week ago
Search Marketing Manager
Phoenix, AZ
Full-time
Hybrid
Mid Level
3+ years expColling Media is seeking a Paid Search Manager to oversee search engine marketing campaigns for their agency. The role involves managing paid search budgets, optimizing ad performance, and conducting keyword research to enhance campaign effectiveness.
AdvertisingAnalyticsDigital Marketing
Hiring Manager
Melissa Pipkin
Responsibilities
Run search, performance max, shopping, display and YouTube campaigns
Be an adept problem solver who can identify, diagnose and fix performance issues
Optimize campaigns to meet or exceed client goals and KPIs
Analyze search term data to expand keyword targeting and improve campaign performance
Track and report on campaign budget pacing
Estimate monthly costs and reconcile discrepancies in ad spend
Conduct ongoing keyword and competitive analysis to refine targeting
Have an in-depth understanding of the different bidding strategies within Google Ads and when to use them to maximize campaign performance
Provide the Client Service team with valuable suggestions to improve client performance
Communicate and act as a subject matter expert (SME) in external client conversations
Perform A/B testing on ad copy and landing pages
Run experiments, collect data, and implement insights for continuous improvement
Qualification
Required
3-5 years of paid search experience
Proven experience and success managing paid search campaigns across Google, and Bing
Experience managing paid search accounts with monthly ad spends of over $200k per month
Up-to-date with the latest trends in paid search
Background with all Google platforms such as Data Studio, Suite, Tag Manager
Experience with website analytics tools (e.g., Google Analytics, Looker Studio)
Strong analytical skills and experience generating paid search reports
Familiarity with A/B and multivariate experiments
BS degree in Marketing, a quantitative, test-driven field, or a related field
Agency experience required
Strategy and optimization background with paid search campaigns
Performance Max: 3 years (Required)
Paid search marketing: 3 years (Required)
YouTube: 3 years (Required)
Benefits
401(k)
Medical Insurance
Dental Insurance
Vision Insurance
Health savings account
Life Insurance
PTO
Parental Leave
Referral Program
MetLife Law
Identity Protection
ClassPass
Pet Discount Program
Company
Colling Media
Colling Media is a digital marketing and advertising agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brian Colling
Founder
Jordan Schuster
Chief Digital Officer (CDO)
Recent News
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