Oved Group ยท 18 hours ago
Paid Search and Shopping Specialist
Costa Mesa, CA
Full-time
Hybrid
Senior Level
$70K/yr - $75K/yr
5+ years expOved Group is an industry leader in global fashion & apparel design with over 40 years of success. The Paid Search & Shopping Specialist will manage and optimize paid search and shopping campaigns to drive customer acquisition and revenue growth in a DTC environment.
ApparelFashionReal Estate
Responsibilities
Manage day-to-day execution and optimization of paid search and shopping campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, and Brand/Non-Brand programs
Own keyword research, query mining, account structure, bidding strategies, and budget pacing to drive efficient growth
Build, optimize, and maintain product feeds for Google Merchant Center and Microsoft Merchant Center
Monitor performance daily and adjust bids, budgets, targeting, and structure to improve ROAS, CAC, CPA, and revenue
Analyze search term reports, product-level performance, and audience signals to identify optimization opportunities
Execute ongoing testing across ad copy, extensions, landing pages, bidding strategies, and automation configurations
Identify opportunities to scale high-performing categories, products, and seasonal promotions
Track, analyze, and report on paid search and shopping performance, highlighting trends and insights
Partner with analytics teams to ensure accurate tracking, conversion measurement, and attribution
Use performance insights to inform budget allocation, forecasting, and channel optimization
Work closely with Ecommerce, Merchandising, and Creative teams to align campaigns with launches and inventory priorities
Collaborate with SEO and organic search teams to maximize overall search coverage
Stay current on platform updates, betas, and best practices across Google and Microsoft Ads
Test new features, formats, and automation tools to drive incremental performance
Qualification
Required
5+ years of hands-on experience managing paid search and shopping campaigns in a DTC or ecommerce environment
Proven experience with Google Ads and Microsoft Ads, including Search and Shopping
Hands-on experience managing Google Merchant Center and Microsoft Merchant Center product feeds
Strong analytical skills with the ability to translate data into actionable insights
Proficiency in Google Ads, Microsoft Ads, Merchant Center platforms, and Google Analytics (GA4 preferred)
Strong understanding of DTC performance metrics including ROAS, CAC, CPA, and revenue
High attention to detail with strong organizational and time management skills
Effective communicator with the ability to collaborate cross-functionally
Preferred
Bachelor's degree in Marketing, Business, or related field preferred
Experience in apparel, lifestyle, multi-brand, multi-gender brands is a strong plus
Benefits
Medical, Dental, and Vision coverage.
401(k) + company-paid life insurance.
Paid Time Off (PTO) + company holidays.
Commuter benefits.
Hybrid/flexible schedule.
Family-oriented culture.
Responsibility & Sustainability across economic, social, and environmental impact.
Company
Oved Group
Oved Group is an apparel & fashion company specializing in apparel and real estate services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Eric Spiel
Chief Financial Officer
Mark Olivero
Chief Information Officer
Recent News
2025-11-20
Company data provided by crunchbase