Jacksons Food Stores · 1 week ago
Loyalty Program Manager
Meridian, ID
Full-time
Onsite
Entry, Mid Level
2+ years expJacksons Food Stores is seeking a Loyalty Program Manager responsible for the development, execution, and optimization of their loyalty and CRM programs. This role involves leading the design and delivery of personalized loyalty offers and automated marketing campaigns to drive customer engagement and revenue.
Consumer GoodsFood and Beverage
Responsibilities
Lead the design, launch, and optimization of loyalty offers aligned to business objectives and customer behaviors
Develop earn/burn logic, promotion structures, and campaign rules within the loyalty platform
Partner with CPG vendors, category managers, and analytics teams to identify funded promotion opportunities and targeted offer strategies
Monitor loyalty performance, member engagement, and redemption trends to continuously refine program effectiveness
Provide thought leadership to scale personalization, innovation, and program sophistication
Own execution and performance of automated marketing campaigns across email, SMS, push, and in-app messaging
Build and manage customer lifecycle journeys including onboarding, engagement, reactivation, and win-back
Leverage the CDP to create dynamic segments and trigger-based campaigns driven by customer behavior and preferences
Ensure data integrity and reliable integration between CRM, loyalty platform, CDP, and downstream systems
Establish and maintain a CRM and loyalty campaign calendar with clear deliverables and timelines
Define and track KPIs including engagement, redemption, incremental sales lift, and lifetime value
Perform A/B testing on offers, messaging, timing, and channels to optimize performance
Deliver insights and recommendations through regular performance reporting and analysis
Partner with Business Intelligence, Marketing, Merchandising, and CPG partners on campaign results, research, and consumer insights
Stay current on loyalty, CRM, and digital marketing trends to drive continuous improvement
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, business, analytics, or related field
2+ years of experience in loyalty programs, CRM, marketing automation, program management, product management, or analytics
2+ years' experience with Office 365 including TEAMS, digital technology products and related data sources
Experience with mobile app marketing and customer journey mapping
Hands-on experience with CRM, CDP, and loyalty platforms (e.g., Salesforce, Adobe, Braze, Punch, or similar)
Experience building data-driven, personalized campaigns
Familiarity with SQL and/or data visualization tools such as Looker or Tableau
Demonstrated strong written and verbal skills with the ability to effectively communicate with all levels within the organization
Demonstrated customer and personal service skills using customer/employer needs assessment, evaluation of satisfaction and ensuring quality standards of service
Demonstrated commitment to customer and team-oriented management
Preferred
Retail or CPG experience a plus
Company
Jacksons Food Stores
Jacksons Food Stores is a retail company specializing in Chevron, Texaco, and Shell products.
1001-5000 employees
H1B Sponsorship
Jacksons Food Stores has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
Funding
Current Stage
Late StageLeadership Team
Jason Manning
Chief Financial Officer
Brycen Webb
Senior Human Resources Business Partner
Recent News
Idaho Business Review
2025-02-26
Company data provided by crunchbase