GHS Federal Credit Union · 6 days ago
Digital Marketing Specialist
Binghamton,NY,US
Full-time
Onsite
Entry, Mid Level
2+ years expGHS Federal Credit Union is seeking a Digital Marketing Specialist who will play a pivotal role in expanding their reach across digital channels. This position is responsible for managing Google Ads campaigns, optimizing digital tracking and analytics tools, maintaining email marketing systems, and supporting paid social and streaming TV advertising.
FinanceFinancial ServicesProfessional Services
Responsibilities
Develop, implement, and optimize Google Ads campaigns, including Search, Display/Discovery, and YouTube, to support organizational goals and product promotions
Manage audience targeting, keyword strategies, bidding optimization, and performance reporting
Produce long-form YouTube video advertising placements and measure performance across brand-awareness and conversion-based objectives
Oversee paid social campaigns on Meta, Pinterest, YouTube, and other emerging platforms as appropriate
Manage advertising on streaming TV/OTT platforms by preparing creative assets, requesting audience estimates, and monitoring performance metrics
Maintain and update Google Tag Manager containers to ensure accurate event tracking and conversion measurement across GHS FCU web properties
Monitor, audit, and optimize Google Search Console to maintain site health, index coverage, and search visibility
Collaborate with internal departments and external vendors on website tracking, landing pages, and digital experience improvements
Produce regular performance reports outlining KPIs, trends, audience insights, and recommendations for future strategy
Maintain and update Constant Contact campaigns, templates, and segmented audience lists
Schedule and track email performance metrics, including open rate, click-through rate, deliverability, and conversions
Assist in building automated email workflows that enhance the member experience and support product adoption
Support the AVP of Marketing in developing campaign strategies, timelines, and cross-channel marketing plans
Assist in the creation and refinement of digital assets for ads, landing pages, emails, social media, and internal communications
Stays current on digital marketing trends, compliance changes, and industry best practices to keep GHS FCU competitive and innovative
Regular and reliable attendance is required. Length of workday may be unpredictable and may include overtime. Must have flexibility for occasional evening or weekend events tied to marketing initiatives or community engagements
Maintain knowledge of GHS FCU’s product offerings, field of membership, and marketing compliance requirements
Other duties as assigned
Qualification
Required
2+ years of experience in digital marketing, paid advertising, analytics, or a related role
Hands-on proficiency with Google Ads (Search, Display/Discovery, YouTube)
Hands-on proficiency with Google Tag Manager
Hands-on proficiency with Google Search Console
Hands-on proficiency with Google Analytics (GA4)
Hands-on proficiency with Constant Contact or comparable email marketing platform
Hands-on proficiency with Meta, Pinterest, and YouTube advertising
Strong analytical and reporting skills, with the ability to translate data into actionable insights
Excellent written and verbal communication skills
Experience with creative tools like Canva and/or Adobe Suite required
Preferred
Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred. An equivalent combination of education and experience may be considered
Financial industry experience is a plus
Company
GHS Federal Credit Union
GHS Federal Credit Union provides financial services and products.
11-50 employees
Funding
Current Stage
Early StageRecent News
2026-01-05
Company data provided by crunchbase