TalkingParents · 5 days ago
Digital Marketing Specialist
United States
Full-time
Remote
Mid Level
3+ years expTalkingParents is a company focused on driving measurable growth through digital marketing strategies. They are seeking a creative and data-driven Digital Marketing Specialist to manage multi-platform campaigns, optimize strategies, and collaborate with cross-functional teams to enhance brand awareness and customer engagement.
Communications InfrastructureLegal
No H1B
Responsibilities
Facilitate end-to-end campaign management across Google Ads, Meta Business Suite, Reddit Ads, and other self-service platforms through SEO, SEM, paid social media, and paid advertising campaigns
Implement tracking using Google Tag Manager, platform pixels, and UTMs for accurate attribution
Conduct ongoing A/B testing of ad creative, audience segments, bidding strategies, and conversion point experiences
Create and contribute to reports using GA4 and other platform analytics, providing actionable insights to teams and leadership
Collaborate with creative, product, and sales teams to align campaigns with business objectives and optimize the full user funnel
Support third-party advertising campaign buys
Assist in coordinating paid partnership/sponsorship opportunities
Monitor and optimize App Store and Play Store pages
Stay current on industry trends, emerging tools, and digital marketing best practices through continuous learning and certifications
Assist with other related marketing tasks as needed
Qualification
Required
Bachelor's degree in marketing, business, or related field (or equivalent work experience)
3-5 years digital marketing experience with proven success in campaign optimization and ROI improvement
Proficiency in Google Suite: Google Ads, Google Analytics, Tag Manager and Looker Studio
Advanced Meta platform expertise: Business Manager, Ads Manager, Pixel implementation, and Conversion API
Adaptable, proactive, and self-motivated with the ability to work independently or within a group
Excellent written and verbal communication skills
Creative problem-solver with an analytical mindset and strong attention to detail
Strong project management abilities, managing multiple campaigns and tight deadlines
Tendency toward ownership thinking and lifelong learner mentality
Applicants must be currently authorized to work in the US and not require sponsorship now or in the future. Work authorization must be valid for at least the next three years
Preferred
Google Ad Manager or programmatic advertising experience
Affiliate marketing tools (Rewardful)
Project management software (ClickUp)
App store optimization (Apple App Store Connect, Google Play Console)
SaaS or B2B technology marketing background
B2B and B2C brand experience
Company
TalkingParents
Since 2011, TalkingParents has been helping legal professionals and families stay on the same page.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Stephen Nixon
Founder
Recent News
2025-11-10
2025-10-29
Company data provided by crunchbase