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AMOREPACIFIC · 3 days ago

Consumer & Market Insights Analyst

NYC Metro Area

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $80K/yr

2+ years exp

AMOREPACIFIC is seeking a Consumer & Market Insights Analyst responsible for analyzing complex market and consumer data within the beauty industry. The role involves transforming data into strategic insights that guide business development and innovation.

BeautyCosmeticsManufacturingPersonal Health

Responsibilities

Collect and analyze data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand

Monitor and analyze competitor pricing, sales, marketing, and distribution methods

Identify and analyze industry trends, including new product categories and advancements in beauty technology

Prepare comprehensive reports, including market research findings, analysis, and recommendations to the executive team

Collaborate with marketing, sales, and product development teams to execute company strategies based on market research findings

Develop and evaluate methods for collecting data, such as surveys, questionnaires, or opinion polls. Interpret and forecast market trends

Work with various departments to implement market research findings into product design, marketing strategies, and business development plans

Qualification

Market analysisData visualizationStatistical softwareBeauty market platformsCommunication skillsStrategic thinkingBeauty IndustryTeamwork

Required

Minimum of 2-4 years experience in market analysis or a similar role within the beauty industry in the United States, with a successful track record of actionable market research

Strong ability to analyze complex data sets and deliver actionable insights

Excellent writing and verbal communication skills, including the ability to present complex data in a coherent and concise manner

Proficient in market research tools and methodologies, as well as advanced proficiency in MS Office and statistical software (e.g., SPSS, SAS)

Able to think strategically and translate insights into potential business outcomes

Up-to-date with the latest beauty industry trends, consumer behaviors, and regulatory environment in the US

Bachelor's degree in market research, statistics, business or related field

Proven ability to collaborate effectively with cross-functional teams