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Glidewell Dental · 20 hours ago

Advertising Copywriter III

Irvine, CA

Full-time

Onsite

Mid Level

$30/hr - $40/hr

3+ years exp

Glidewell Dental is seeking an Advertising Copywriter III to lead creative projects and develop marketing materials. The role involves collaborating with stakeholders, writing various promotional content, and ensuring adherence to branding strategies and marketing initiatives.

BiotechnologyDentalManufacturingMedical

Responsibilities

Consults with appropriate personnel to obtain product and/or service information; discusses style and length of advertising copy

Obtains additional background and current development information through research and interview

Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach

Collaborates with appropriate stakeholders and personnel to review creative strategies, develop concepts, and provide creative lead on proposed projects

Writes and prints preliminary copy draft in established format to meet specified deadlines

Reviews copy with appropriate teams and executives to ensure adherence to strategic focus and tone

Presents copy to appropriate personnel for approval; negotiates changes and corrects and revises copy until approved

Writes articles, collateral, direct mail materials, speeches, online copy, and other related informative and promotional materials to meet program objectives

Participates in the development of marketing initiatives and branding strategies, implementing approved campaign messaging in marketing collateral

Participates in building consensus among key stakeholders with regard to marketing initiatives, copy and collateral

Participates in the development of key, high-visibility marketing collateral, such as journal ads, brochures, press releases, and brand guides

Performs other related duties and projects as business needs require at direction of management

Qualification

Advertising copywritingMarketing strategy developmentBusiness-to-business marketingHealthcare industry experienceResearch skillsCollaborationPresentation skills

Required

Bachelor's degree in related field or equivalent work experience from which comparable knowledge, skills and abilities have been demonstrated/achieved

Minimum three (3) years of marketing experience