Profitero+ · 6 days ago
Vice President, Commerce Media
Boston, MA
Full-time
Onsite
Director/Executive
$146K/yr - $220K/yr
10+ years expProfitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. They are seeking a VP, Commerce Media who specializes in building media strategies for CPG brands and collaborates closely with clients to create integrated media programs.
AnalyticsBig DataData MiningE-CommerceE-Commerce PlatformsInternet
Responsibilities
Serve as the owner and single point of contact to the client’s central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education and thought leadership
Provide thought leadership, impacting/contributing to client’s way of doing business on an ongoing basis
Act as a change agent/impact player from both an internal and external perspective - contributing to both client and Mars United Commerce's performance
Work with the agency’s retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables
Be the liaison to the client’s National Media team and agency and collaborate on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns
Expand assigned business through identification of emerging opportunities and securing of incremental revenue and/or acquisition of new business
Manage client budgets, ensuring profitability for Mars United Commerce and contributing to overall department bonus attainment
Demonstrate financial acumen across standard business accounting/finance documents such as income statements, balance sheets, and sales reports
Develop annual business plan, setting short- and long-term strategic course for growth of assigned business
Qualification
Required
10+ years of Commerce Media strategy experience within an agency, Retail Media Network or CPG brand/manufacturer
Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies
Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners
Collaborative approach to teamwork and problem solving
Passionate and dissatisfied with the status quo - always thinking of ways to improve and grow
Dynamic personality able to effectively engage and influence a variety of audiences, including senior clients
Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details
Strategic thinker in the development of Shopper Marketing programs and management of day-to-day business
Sound decision making ability rooted in agency, client, and industry knowledge
Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Profitero+
Profitero+ is the leading digital commerce company, trusted by more than 9,000 brands worldwide.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$48.72MKey Investors
ScaleworksPolaris PartnersBank of Ireland Seed and Early Stage Equity fund
2022-05-03Acquired
2020-04-21Series B· $20M
2018-05-01Series Unknown· $10M
Leadership Team
Sarath Bethapudi
Chief Technology Officer
Recent News
2025-05-09
2024-11-24
2024-11-22
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