EXL · 4 months ago
Senior Director, Healthcare Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$160K/yr - $190K/yr
9+ years expEXL is a leading data analytics and digital operations company seeking a Senior Director of Healthcare Marketing to lead marketing strategies for their U.S. Healthcare and Life Sciences sector. The role involves developing integrated marketing programs, driving demand generation, and managing a marketing team to enhance brand visibility and revenue growth.
AnalyticsBankingOutsourcing
Responsibilities
Design and execute integrated marketing strategies and B2B campaigns tailored to the U.S. Healthcare and Life Sciences industry, with an emphasis on driving new logo acquisition and cross-sell/upsell into strategic accounts
Build and operationalize go-to-market initiatives including account-based marketing (ABM), thought leadership, events, and digital campaigns
Create and maintain compelling, insight-led messaging frameworks and value propositions aligned to the key healthcare and life sciences buyers spanning payers, providers, PBMs, and life sciences clients
Develop a library of high-impact campaign content including thought leadership, client success stories, sales enablement assets, and solution briefs
Collaborate with IMU leadership, strategy, and solution teams to shape marketing initiatives that reflect market trends and EXL’s differentiated offerings
Provide strategic oversight to the U.S. Healthcare and Life Sciences marketing team, managing campaign planning, execution, cross-functional alignment, and outcomes measurement
Align with digital marketing teams to integrate data-driven insights and optimize campaign performance across channels
Lead marketing performance reporting, including tracking KPIs like marketing-sourced pipeline, lead conversion rates, engagement metrics, and marketing ROI
Manage the IMU marketing budget, including vendor management, monthly spend updates, and quarterly forecasting
Support corporate marketing initiatives from the lens of the Healthcare and Life Sciences IMU, ensuring consistent brand and message alignment
Qualification
Required
10+ years of B2B marketing experience in the healthcare and life sciences sector, with strong exposure to data, AI, digital solutions, and consulting services
Deep understanding of payer, provider, PBM, and life sciences segments including buyer personas, industry dynamics, and regulatory considerations
Proven track record of designing and executing demand generation strategies that drive business outcomes
Experience managing marketing teams and leading cross-functional programs
Expertise in CRM and marketing automation platforms such as Salesforce, Hubspot, or equivalent
Exceptional content development and storytelling skills tailored to C-suite audiences and clinical/technical buyers
Strong project management, communication, and interpersonal skills with an ability to operate in a fast-paced, high growth environment
Familiarity with branding, marketing analytics, and full-funnel marketing metrics
Strategic thinker who is hands-on and execution oriented
Bachelor's degree in business, Marketing, or a related field; MBA preferred
Company
EXL
EXL is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
The Orogen GroupFTV Capital
2018-10-02Post Ipo Debt· $150M
2006-10-20IPO
2004-12-01Series Unknown
Leadership Team
Rohit Kapoor
Chairman & Chief Executive Officer
Brad Burdick
SVP, Insurance Domain Platforms
Recent News
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2026-01-13
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