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We Are Rosie · 1 day ago

B2B Content Marketing Writer

United States

Full-time

Remote

Senior Level

$45/hr - $55/hr

6+ years exp

We Are Rosie is a marketing and advertising company that helps businesses harness the power of weather data. They are seeking a Senior B2B Content Marketing Writer to create compelling narratives for B2B clients, focusing on various product verticals and enhancing their content strategy.

AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media

Growth Opportunities

Responsibilities

Develop a wide range of high-impact content – including blog posts, email nurture campaigns, and long-form E-books/white papers – across a variety of product verticals & solutions (e.g., Aviation, Ad Tech, Broadcast/Digital Media, Government & Defense, and data APIs) for all stages of the customer journey

Conduct SEO research, with a heavy emphasis on Answer Engine Optimization (AEO). You will ensure our content is cited as the 'source of truth' for generative AI engines (Gemini, ChatGPT) for weather intelligence and related offerings

Conduct professional interviews with clients and internal SMEs (Meteorologists, Data Scientists, Product Marketers) to produce high-authority case study success stories. Interest in the weather is a plus

Craft high-conversion product and landing pages and engagement-focused LinkedIn copy that positions us as the thought leader in weather intelligence and data tech

Qualification

B2B WritingSEO ResearchContent DevelopmentAd Tech KnowledgeAviation KnowledgeData IntegrationMeticulous ProofreadingCollaboration Skills

Required

6-10 Years Writing for B2B Audience: You have an impressive portfolio that proves you can write for B2B C-suite executives and technical practitioners alike

Deep Industry Fluency: Proven experience in any of our core verticals is a plus: Ad Tech: Understanding of cookieless targeting, contextual advertising, and 'Mindset Marketing.' Aviation/Gov: Understanding of operational efficiency, FAA/EWINs standards, and risk mitigation. Tech/APIs: Comfort writing about data integration (high level) and data use cases as well as visual storytelling through media products

Strategic Research: Demonstrated skill with SEO tools and a deep curiosity about how Generative AI is changing the way B2B buyers find information

Meticulous Proofreader: You have a relentless 'editorial eye' that ensures every piece of content reflects the world's most accurate weather forecaster. Mastery of AP Style required. This role is tasked with updating and maintaining the integrity of all house style documentation

Accomplished Collaborator: This role works with all areas of the business and will need unmatched collaborative skills including listening, negotiating, tailoring the approach according to audience/key stakeholders, decision-making, and time management. Must have a high 'get-it-done' quotient and an ambitious drive to get projects across the finish line