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USA TODAY Co., Inc. · 17 hours ago

Sr Director, Marketing Technology

United States

Full-time

Remote

Director/Executive

$185K/yr - $200K/yr

8+ years exp

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The Senior Director of Marketing Technology will oversee the marketing technology infrastructure, driving integration and enhancing digital marketing capabilities to improve customer acquisition and engagement.

Newspapers

No H1B

Responsibilities

Understand the business and relentlessly prioritize the roadmap in alignment with our business priorities through partnership with our business stakeholders

Manage a distributed team of diverse backgrounds, skill sets and technical/functional knowledge to design, implement, integrate, and maintain our marketing technology stack

Manage relationships with our strategic technology partners, including selection, negotiation, and regular performance reviews

Stay abreast of emerging trends and technologies in marketing tech to improve and innovate our marketing capabilities continuously

Present roadmaps, strategies, and updates to stakeholders, partners, and executives

Partner with Support Ops to develop standard processes to alert, assign, remedy, escalate, communicate, and do retrospective analysis of marketing technology issues that arise

Develop governance processes to ensure the maturity and effectiveness of our marketing technology use

Adhere to rapidly evolving data privacy and regulatory requirements

Implement data quality and QA practices to ensure the correctness of marketing operations

Ensure rigorous documentation of platforms, workflows, automation, ops, and data

Qualification

Marketing technologyDigital marketingLeadership experienceAgile / ScrumMarketing platformsData-driven decision-makingComplex technology implementationsGovernance processesData privacy complianceDocumentation practices

Required

Bachelor's degree in Marketing, Business, Information Technology, or a related field

8+ years of experience in digital marketing, marketing technology, or related roles, with a minimum of 4 years in a leadership or director-level position

Proven experience with Marketing platforms such as CDPs, ESPs, Ad Servers, CRMs

Demonstrated experience overseeing complex technology implementations and integrations