Truth Initiative ยท 1 day ago
Director, Social Media & Digital Engagement
Washington, DC
Full-time
Hybrid
Director/Executive
$135K/yr - $140K/yr
8+ years expTruth Initiative is seeking a Director of Social Media & Digital Engagement to lead their Marketing team in developing and executing a comprehensive strategy for digital channels. This role focuses on driving brand awareness and engagement for their EX Program, targeting young people to help them quit nicotine addiction through innovative social media content and analytics-driven strategies.
Non Profit
Responsibilities
Create and implement comprehensive social media content strategies, including establishing KPIs and success benchmarks, to engage and grow audiences against our youth and young adult-facing owned social channels
Ensure the consistent delivery of effective brand content for all EX Program owned social channels and campaign website experiences, including video assets from content creators
Consider the full user journey from social engagement through the website into the product, and partner with the analytics team to analyze performance metrics (engagement, views, etc.), make real-time optimizations to meet or exceed success benchmarks, and report on social content effectiveness within the marketing mix
Lead the coordination of a cross-functional working group that brings together internal stakeholders to collaborate on the consistency, efficiency, and effectiveness of digital engagement strategies for all organizationally owned platforms
Stay ahead of emerging trends, platform updates, and best practices to ensure the EX Program brand can innovate and remain relevant to our youth and young adult audiences within the social media landscape
Develop, mentor, and guide a team of social media professionals, fostering collaboration and expertise
Develop and manage budgets and vendors across various initiatives for owned channels
Qualification
Required
Bachelor's degree
8 years of related experience in the advertising, communications or marketing industry
Strong track record of developing and optimizing owned social content for brands that engage, inform and motivate actions
Savvy and detail-oriented with a deep understanding of social media and digital marketing
Ability to provide data analysis and thought leadership focused on delivering the best ROI for ongoing campaigns
Excellent communication skills
Ability to work independently and efficiently on concurrent projects
Ability to work with internal staff and outside partners/vendors
Expertise in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics)
Ability to manage multiple tasks simultaneously in a fast-paced, dynamic work environment
Ability to manage projects throughout their entire life cycle in collaboration with internal and external team members
Experience in content management, campaign optimization, and creative development
Ability to analyze performance data and make recommendations on how to optimize content and channel strategies accordingly
Strong understanding of paid social advertising and budget management
Exceptional communication, leadership, and project management skills
Creative thinker with a data-driven approach to decision-making
Knowledge of SEO and its intersection with social media
Familiarity with emerging platforms and technologies (e.g. AI-driven tools)
Benefits
Performance bonus for eligible roles
Competitive benefits
Company
Truth Initiative
Truth Initiative is a national public health organization.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Anna Spriggs
Chief Operating Officer
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