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Boston Proper · 2 days ago

Performance Marketing Manager

Boca Raton,FL,US

Full-time

Onsite

Senior Level

5+ years exp

Boston Proper is a company dedicated to empowering women through unique designs and polished looks. They are seeking a creative and data-obsessed Performance Marketing Manager to manage paid channels, partner with digital teams, and turn insights into impactful marketing strategies.

ApparelE-CommerceFashion

Responsibilities

Architect, launch, and optimize campaigns across paid social, search, shopping, display, CTV, affiliate, and emerging formats

Operate confidently within Google Ads, Meta Ads Manager, Pinterest, TikTok, etc.; hands-on daily

Develop testing frameworks for audiences, creative, ad experiences, and bid strategies

Allocate budgets with confidence and precision-maximizing performance, protecting margin, and strengthening LTV without losing style

Stay ahead of best practices, trends, and channel shifts, turning insights into action

Serve as the day-to-day partner with the Digital platform partners across all paid programs

Bring internal direction and storytelling to life through smart, performance-forward execution

Keep communication flowing between what's happening inside the brand and what's happening inside each paid channel

Analyze performance using Northbeam, GA4, Domo, MMM tools, Shopify Plus data, and platform reporting (Meta, Google, etc.)

Build hindsight reports and creative recaps that make insights clear, actionable, and inspiring

Decode attribution and incrementality to guide budget allocation and forecast accuracy

Partner with CRM on retention strategies that drive frequency, higher LTV, and healthier file performance

Translate brand storytelling into paid experiences that convert

Work closely with Creative, Brand, CRM, and Merchandising to support capsule drops, cadence evolution, and our digital-first go-to-market approach

Help shape creative briefs so our assets are as persuasive as they are pretty

Submit creative requests and track needs across channels

Use AI-driven tools to refresh content, accelerate learning, and scale production intelligently

Identify what's working-and what needs a makeover-through constant testing and optimization

Build hypothesis-driven testing roadmaps

Optimize conversion rate, ROAS, CPA, and customer acquisition efficiency

Share wins (and learning) back with internal teams, so our entire brand evolves together

Qualification

Performance marketingGoogle AdsMeta Ads ManagerGA4Multi-channel budget managementE-commerce KPIsAnalytical skillsCollaborationCreativityDetail-oriented

Required

Bachelor's degree in marketing or related field

5+ years of hands-on performance marketing experience with a track record of results

Deep platform knowledge-especially Google Ads and Meta Ads Manager

Experience with GA4 and multi-touch attribution models

Experience managing and optimizing multi-channel budgets - including multi-million annual investments - with an ability to allocate spend thoughtfully across platforms and partners

Strong analytical skills and understanding of e-commerce KPIs

Strength in experimentation, Conversion Rate Optimization, scaling budgets, and spotting opportunities others miss

A collaborative mindset and the ability to communicate clearly with internal teams and external partners

Analytical confidence is paired with creativity and curiosity-our favorite combination

Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment