Web Content Specialist jobs in United States
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American Bath Group · 10 hours ago

Web Content Specialist

American Bath Group (ABG) is dedicated to shaping how people experience their homes through innovative bathware brands. They are seeking a creative and detail-oriented Web Content Specialist to create, manage, and optimize content across their websites to enhance customer experience and support digital marketing goals.

Building MaterialManufacturingReal EstateResidential
Hiring Manager
Jason T. Bauman, MSHRM
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Responsibilities

Content Development : Create and publish blogs, newsletters, landing pages, and on-site forms tailored to SEO and customer experience
SEO Alignment : Structure content based on keyword research and collaborate with SEO partners to improve visibility
CMS Management : Publish and manage content across CMS platforms; experience with Kontent.ai and Jamstack is highly desirable
User Experience Focus : Apply best practices to improve readability, navigation, and site usability
Analytics Awareness : Monitor performance using analytics dashboards and identify opportunities for optimization
Collaboration & Initiative : Communicate effectively across teams, taking proactive ownership of projects
Project Management : Handle content requests and updates across multiple websites in a fast-paced, deadline-driven environment

Qualification

CMS ManagementSEO ProficiencyContent DevelopmentAnalytics ToolsProject ManagementUser Experience FocusTechnical ProficiencyCollaboration

Required

Create and publish blogs, newsletters, landing pages, and on-site forms tailored to SEO and customer experience
Structure content based on keyword research and collaborate with SEO partners to improve visibility
Publish and manage content across CMS platforms
Apply best practices to improve readability, navigation, and site usability
Monitor performance using analytics dashboards and identify opportunities for optimization
Communicate effectively across teams, taking proactive ownership of projects
Handle content requests and updates across multiple websites in a fast-paced, deadline-driven environment
1–2 years in website content creation, management, or optimization
Hands-on experience with CMS platforms (WordPress, Drupal, Sitecore)
Proficiency with SEO tools (SEMrush, Screaming Frog, Google Search Console)
Proficiency with analytics tools (Google Analytics 4, Looker Studio)

Preferred

Experience with Kontent.ai and Jamstack
Bachelor's degree in Marketing, Communications, English, Journalism, or related field
Agency, B2B, or wholesale experience
Familiarity with B2B audiences such as wholesalers, contractors, and trade professionals
Experience with digital marketing platforms (HubSpot or similar)

Company

American Bath Group

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American Bath Group is a manufacturing company of the residential, commercial, senior care, and premium showroom bathing products.

Funding

Current Stage
Late Stage
Total Funding
$2.35B
2025-07-01Debt Financing· $500M
2021-01-13Debt Financing· $175M
2020-11-12Debt Financing· $1.67B

Leadership Team

B
Brent Korb
Chief Financial Officer
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H
Harvey Cabrera
Chief Information Officer
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Company data provided by crunchbase