American Bath Group · 19 hours ago
Web Content Specialist
Irving, TX
Full-time
Onsite
Entry Level
1+ years expAmerican Bath Group (ABG) is dedicated to shaping how people experience their homes through innovative bathware brands. They are seeking a creative and detail-oriented Web Content Specialist to create, manage, and optimize content across their websites to enhance customer experience and support digital marketing goals.
Building MaterialManufacturingReal EstateResidential
Hiring Manager
Jason T. Bauman, MSHRM
Responsibilities
Content Development : Create and publish blogs, newsletters, landing pages, and on-site forms tailored to SEO and customer experience
SEO Alignment : Structure content based on keyword research and collaborate with SEO partners to improve visibility
CMS Management : Publish and manage content across CMS platforms; experience with Kontent.ai and Jamstack is highly desirable
User Experience Focus : Apply best practices to improve readability, navigation, and site usability
Analytics Awareness : Monitor performance using analytics dashboards and identify opportunities for optimization
Collaboration & Initiative : Communicate effectively across teams, taking proactive ownership of projects
Project Management : Handle content requests and updates across multiple websites in a fast-paced, deadline-driven environment
Qualification
Required
Create and publish blogs, newsletters, landing pages, and on-site forms tailored to SEO and customer experience
Structure content based on keyword research and collaborate with SEO partners to improve visibility
Publish and manage content across CMS platforms
Apply best practices to improve readability, navigation, and site usability
Monitor performance using analytics dashboards and identify opportunities for optimization
Communicate effectively across teams, taking proactive ownership of projects
Handle content requests and updates across multiple websites in a fast-paced, deadline-driven environment
1–2 years in website content creation, management, or optimization
Hands-on experience with CMS platforms (WordPress, Drupal, Sitecore)
Proficiency with SEO tools (SEMrush, Screaming Frog, Google Search Console)
Proficiency with analytics tools (Google Analytics 4, Looker Studio)
Preferred
Experience with Kontent.ai and Jamstack
Bachelor's degree in Marketing, Communications, English, Journalism, or related field
Agency, B2B, or wholesale experience
Familiarity with B2B audiences such as wholesalers, contractors, and trade professionals
Experience with digital marketing platforms (HubSpot or similar)
Company
American Bath Group
American Bath Group is a manufacturing company of the residential, commercial, senior care, and premium showroom bathing products.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$2.35B2025-07-01Debt Financing· $500M
2021-01-13Debt Financing· $175M
2020-11-12Debt Financing· $1.67B
Leadership Team
B
Brent Korb
Chief Financial Officer
H
Harvey Cabrera
Chief Information Officer
Recent News
EIN Presswire
2025-07-25
Company data provided by crunchbase