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Neko Health · 4 days ago

Employer Brand and Recruitment Marketing Lead

New York, NY

Full-time

Hybrid

Mid, Senior Level

$170K/yr - $230K/yr

Neko Health is scaling a new model of proactive healthcare, and they are seeking an Employer Brand and Recruitment Marketing Lead to build a premium talent brand. This role is responsible for defining the employer value proposition, managing recruitment marketing campaigns, and collaborating with various teams to enhance the company's talent acquisition efforts.

Artificial Intelligence (AI)Health CareHospital

Hiring Manager

Tom Russell-Hughes

Responsibilities

Define and maintain Neko’s Employer Value Proposition and Talent Brand narrative focused on building a premium talent brand and driving great quality applications. Be bold whilst being in absolute alignment with our consumer brand and culture; define target audience for Medical, Tech/AI, and Business talent with clear value propositions by market

Operationalise a funnel attraction model across channels, with clear conversion targets per stage

Collaboration closely with a range of internal and external partners, demonstrating stakeholder & project management skills

Build modular, on‑brand content/asset systems that scale globally and localise simply. Ensure alignment with consumer brand through close working and partnership with Marketing, Creative & Comms

Own paid/organic campaigns across professional channels and job boards, search, programmatic job ads, niche boards, events, and community groups; continuously test to improve application quality

Collaborate with Marketing, Creative & Comms to ensure company level activations (e.g. new market entry) include talent as a key target audience and talent engagement is a key part of company-side channels such as Instagram, Facebook & LinkedIn

Partner with Marketing & Creative on career site UX, SEO, and conversion improvements; ensure landing pages reflect mission, role clarity, and outcomes

Stand up employee ambassador activation (toolkits, prompts, brand assets) and integrate with talent referral programs to amplify authentic voices

Establish source‑to‑hire metrics: awareness & engagement consideration/favourability, application quality and conversion rates

Run regular brand health checks e.g., Glassdoor sentiment, aided/unaided awareness for target talent

Use post‑hire data to refine personas and messaging to deliver a continuous improvement loop in engagement and sentiment for target talent

Embed Neko’s Mission and Culture into assets and storytelling; ensure all materials are consistent with the Company Vitals (values) and compliant with clinical/regulatory constraints

Partner effectively with Marketing, Comms & Creative using the RACI to move fast whilst ensuring close collaboration and alignment

Lead agency selection for talent specific services and manage the performance of Talent Acquisition campaign partners. Contribute to company level Brand agency selection and oversee any Talent specific creative or campaigns being delivered via company level Brand or Creative partners

Build talent brand plans with funnel targets by segment/market; set hypotheses and experiments; share learnings & refine plans

Lead talent brand and attraction content calendar and coordinate creative production (employee stories, behind‑the‑scan features, leader POVs); ensure absolute alignment with the consumer brand, and compliance

Orchestrate campaigns for critical roles (e.g., GPs, Operators, AI/ML), aligning with recruiting sprints and virtual hiring events

Maintain LinkedIn Life, Glassdoor, and owned professional talent channels e.g. PracticeMatch, BMJ, RCGP; coordinate timing with live roles to maximise conversion

Deploy ambassador/employee‑generated content kits and internal comms nudges linked to talent referral pushes

Provide weekly/monthly performance readouts to key stakeholders; tune spend and creative to improve ROI

Qualification

Employer Brand StrategyRecruitment MarketingContent CreationMulti-Market MarketingExperimentationStakeholder ManagementChange ManagementFluency with CRM/ATSStorytelling SkillsProject Management

Required

Proven multi-market Consumer marketing experience in a high growth/premium brand environment to drive measurable outcomes

Previous Employer Brand/Recruitment Marketing experience is not required but a passion for Talent and building is!

Expertise across organic and paid social, search, programmatic, events, communities, and web site optimisation; hands-on with analytics and experimentation

Exceptional storytelling skills; ability to translate complex clinical/AI work into human, premium experiences that resonate with top talent

Experience partnering with multiple functions / stakeholders and project management skills

Proven experience in change-management to land adoption

Fluency with CRM and / or ATS and AI-enabled tooling (automation, content ops, analytics)