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Spark Foundry · 5 days ago

Vice President, Audience Strategy

New York, NY

Full-time

Hybrid

Director/Executive

$157K/yr - $246K/yr

10+ years exp

Spark Foundry is a global media agency focused on enhancing brand engagement through innovative strategies. The Vice President, Audience Strategy will leverage data and analytics to drive audience strategies, deliver insights, and improve targeting efforts for clients, requiring strong analytical skills and collaboration with various teams.

AdvertisingMarketing

Responsibilities

Work directly with clients and internal teams to establish a clear vision, core behaviors & ways of working for an audience-first approach to business/brand strategy

Thoroughly understands the capabilities / use cases for audience tools & when to recommend which based on needs

Define and guide new ways of working that enable an audience strategy to inform creative, content, media, and analytics workflows through the lens of audience science, using Epsilon, proprietary data products, and third-party audience platforms

Apply proprietary audience intelligence capabilities to help answer clients’ biggest business challenges and uncover new, undetected revenue and growth opportunities

Continuously surveys pulse of client and client-industry needs to prompt and feed innovative ideas/solutions to internal teams

Builds and hones deep and trusting relationships with decision-makers/influencers at assigned clients to foster new business opportunities

Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients

Participate in new business pitches as required

Drives continual evolution of high-performance culture through active networking with prospective candidates, performance management, and employee engagement

Seeks opportunities to stay up-to-date on technology, tools, techniques, communication software, social media and self-awareness

Must have expertise in both Online and Offline media experience, including TV, Display, Search, Social, and Mobile

Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action

Excellent written, verbal and presentation skills - effectively presents formal POVs internally and externally

Strong leadership skills and general management orientation

Critical assessor of talent - builds and motivates strong teams

Demonstrated critical thinking skill and strong problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results

High results-orientation, able to effectively juggle and prioritize many competing demands - high tolerance to effectively manage change

Team oriented - approachable and viewed as coach and mentor to others

Actively participates in critical assessment of assigned talent at all levels and ensures developmental plans and feedback in place to support motivation, retention of high-performance team members, and manage succession

Has exhibited strong communication skills with senior level roles, and has the ability to explain complex concepts to diverse audiences

Accountable for Director, Associate Director, Manager, and Associate level deliverables

Showcases the ability to manage & mentor others

Accountable for onboarding and team readiness

Inspires growth and innovation

Qualification

Digital Media experienceData visualization toolsAudience tools expertiseDigital marketing knowledgeSQLSASPythonWeb analytics toolsAd Tech platformsPresentation skillsStorytelling skillsProject management skillsProblem-solving skillsCritical thinking skillsTeam management

Required

10+ years of Digital Media experience for VP level with progressive levels of responsibility and discernment in marketing and communications, team management

7+ years managing multiple direct reports, delegating tasks and overseeing deliverables

Strong experience with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint

Expert presentation, storytelling, and project management skills

SQL, SAS, or Python a plus

Mastery of the digital analytics space and has innovated to develop new opportunities

Expert understanding of audience tools (MRI, GWI, Epsilon)

Expert understanding of digital marketing, CRM, and audience segmentation

Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets

Client-ready presentation, storytelling, and project management skills

Expert understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms

Expertise with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers

Expertise with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc