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Greenfield Global · 9 hours ago

Director, B2B Growth Marketing - Pharma & Life Sciences

United States

Full-time

Remote

Director/Executive

7+ years exp

Greenfield Global is a leading producer and supplier of high-purity alcohols and specialty solvents, and they are seeking a Director of Growth Marketing for their Pharmaceutical segment. This role involves building a high-impact marketing engine to drive transformative growth, increase brand awareness, and generate demand across various channels.

ConsumerOnline PortalsPublic Relations

Growth Opportunities

Responsibilities

Life Science Go-to-Market Strategy: Design the growth marketing strategy from inception to plan, budgeting and alignment. Create a compelling business case to invest in growth areas anchored in:

Customer Intelligence: Deeply understand customer in segment, path-to-purchase, decision making process and criteria, and decision-making panels leveraging internal SME interviews, primary research, desk research etc. Define the ICP and personas we are targeting together with brand and our agency partners

Value Proposition Development: Develop the value proposition and messaging strategy by audience and work with the Communications and Brand team to understand how it ladders up to the corporate strategy

Execute the Growth Marketing program: Implement loyalty, cross-sell and expansion activities through sales, customer service, and digital channels

Upper Funnel Marketing Programs: Develop and implement brand awareness and demand generation program across channels that generates high quality qualified leads, including:

Cross channel content program that highlights brand pillars and differentiation (digital, paid, owned, and earned channels, events, etc.)

Account based marketing program leveraging innovative technology platforms and informed by intent data

Mid and Lower Funnel Marketing Programs: Ensure leads convert quickly by implementing mid and lower funnel tactics in collaboration with sales:

Enhancing strategic distribution partner programs

Creating effective sales collateral and sales assets

Creating effective product assets, one-pagers and supporting new product launches with assets and sales materials

Success Measurement: Create a KPI and revenue scorecard and deliver monthly reporting package showing program effectiveness including success, learnings and opportunities to improve

Manage marketing budget and shape investment decisions through developing strong business cases and proving results to expand resources and technologies

Leadership: Lead and expand a growing team of high performing marketing and technical experts (currently 1 direct report in role, 1 open headcount, additional to be determined on need). Create a long term vision for function and build the organizational structure to support its success

Collaborate and Communicate: Work closely with sales, product, finance, and legal to ensure awareness and alignment to work priorities as well as a seamless customer experience; develop strategic communication process to ensure company is valuing work

Continuous Improvement: Stay up-to-date life science industry trends, competitive landscape and customer needs, as well as emerging marketing technologies to ensure the company is creating the most effective messaging and marketing programs possible

Qualification

Pharmaceutical marketingDemand generationAccount-based marketingMarketing strategyCustomer intelligenceCollaboration skillsEntrepreneurial spiritContinuous improvementAgile approachAI in marketingStorytellingTeam leadership

Required

Experience marketing products and solutions to the pharmaceutical manufacturing/bio pharma manufacturing decision makers is a must

7-plus years of experience in marketing roles, specifically with demand generation and/or product marketing functions

Proven track record of developing and executing marketing strategies that have directly resulted in measurable business growth, including increasing MQLs, SQLs and expansion sales

A strong entrepreneurial spirit – a focus on continuous improvement, working with an agile approach, and the ability to both create strategy and execute

Proven ability to collaborate across functions, specifically in working with sales and finance

Proven ability to tell stories that resonate on an emotional level and tie to business value by driving traffic, awareness, and positive brand perception

Preferred

A strong understanding of chemical and solutions applications, a scientific / chemical background with advanced degree (e.g., M.S., Ph.D.), or equivalent experience, is a plus

Strategy consulting background a plus

Specific experience with modern account-based marketing platforms, techniques and tactics

Experience leveraging AI to improve marketing results

Benefits

Comprehensive health and dental benefits

Income protection: short- and long-term disability coverage, life insurance, paid personal sick time

Vacation time exceeding industry standards

Company funded retirement savings program with individual contribution opportunities

Company

Greenfield Global

Since 1989, Greenfield Global has been the leading supplier of high-purity alcohols, specialty solvents, custom blended solutions and fuel ethanol to businesses worldwide, ranging from Fortune 500 companies to sole proprietorships.

Founded in 1994

Wilton, Connecticut, USA

501-1000 employees