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Confidential · 3 days ago

Senior Demand Generation Manager

United States

Full-time

Remote

Senior Level

$170K/yr - $180K/yr

6+ years exp

Confidential is a small, horizontal martech SaaS company looking for a motivated self-starter to build out and own their Demand Generation function. The Senior Demand Generation Manager will drive qualified SMB demos and pipeline for the sales team, focusing on paid conversions in a product-led funnel while owning demand generation, website optimization, and paid acquisition.

Marketing & Advertising

No H1B

Responsibilities

Develop targeted acquisition strategies – Build persona-specific campaigns to reach target companies in our ICP

Launch multi-channel campaigns – Orchestrate integrated campaigns across paid media, content partnerships, webinars, and co-marketing initiatives that drive awareness and new visitor acquisition

Lead paid acquisition – Launch and optimize campaigns through search, social, and display with a focus on pipeline generation and maximizing ROAS

Execute ABM programs – Create and run account-based campaigns targeting high-value SMB segments with personalized messaging and creative that generates qualified pipeline

Own the website as a growth lever – Continuously improve landing page performance, form conversions, and demo request rates through structured A/B testing and user experience enhancements

Drive data-driven optimizations – Analyze attribution models, funnel analytics, and cost-per-demo economics to prioritize high-impact opportunities and improve conversion rates

Influence growth strategy across the organization – Act as a strategic thought partner across internal teams, sharing best practices, and collaborating closely to identify and execute on growth opportunities

Qualification

B2B SaaS experiencePaid search expertiseConversion optimizationLead generation strategiesData-driven executionMetrics-focusedFast executor

Required

Proven SMB lead generation experience – 6+ years driving high-volume, qualified demos and pipeline in B2B SaaS

Excitement to own the function – You have taken demand gen from 0-1, and are excited to build the function from the ground up

Paid search expertise – Deep hands-on experience with Google Ads, Linkedin and LinkedIn/Meta campaigns optimized for lead gen and demo conversions, not just clicks

Conversion optimization obsession – Track record improving landing page conversion rates, form completion, and demo request quality through rigorous testing

Lead quality focus – You understand how to balance volume with quality, can work with sales to define ICP, and optimize campaigns for SQLs not just MQLs

Data-driven execution – Comfortable with attribution models, cost-per-demo economics, and demo-to-pipeline conversion analysis

Metrics-focused – You use and review data constantly to pivot quickly and make data-based decisions

Fast executor – You launch campaigns quickly, test aggressively, and iterate based on what drives actual pipeline

Candidates must have legal authorization to work for any employer in the United States, without sponsorship

Company

Confidential

Silicon Valley, California US, US

51-200 employees

Funding

Current Stage

Growth Stage

Leadership Team

Roshan Syed

Global Talent Partner

Company data provided by crunchbase