Bayer · 2 weeks ago
Director, HCP Marketing - Asundexian
Toms River,New Jersey,United States
Full-time
Hybrid
Lead/Staff, Director/Executive
$175K/yr - $263K/yr
5+ years expBayer is a company committed to delivering Health for All by advancing innovative treatments. The Director of Marketing, Asundexian will develop brand strategy and lead execution of HCP marketing campaigns, collaborating across various teams to drive marketing initiatives and ensure effective communication and project management.
BiotechnologyChemicalHealth CareLife SciencePharmaceutical
Responsibilities
Contribute to the development of brand strategy and launch planning, lead implementation and execution of brand strategy, and operational plans for marketing strategy
Partner with Learning and Development, Area General Managers, and regional sales teams on the development and implementation of effective training, upskilling, and launch preparation
In alignment with brand strategy, lead the development of content needed for field execution excellence and POA content in collaboration with L&D
Support the product team in managing the development, execution, and tracking of peer-to-peer marketing initiatives, speaker programs, and KOL/DOL engagements in partnership with the medical team
Lead agencies and support the product team in driving the strategy and execution of conferences, including booth development, product theaters, media, and promotional support
Identify key metrics and ensure timely measurement/data reporting of tactics
Use market research and analytics to ensure data-driven decision making in support of strategy
Continuously identify opportunities to shift appropriate work to in-house and low complexity agencies across all initiatives
Partner closely with Legal, Regulatory, and Compliance to drive innovation and execution of brand tactics efficiently and compliantly
Qualification
Required
Bachelor's degree with generally 5+ years of progressive healthcare/pharma experience in marketing or relevant roles; cardiovascular and/or neurology experience a plus
2+ years marketing experience required
Ability to lead and influence key stakeholders on the overall marketing strategy and execution
Demonstrated storytelling competency in addition to excellent written and verbal communication skills
Demonstrated ability to present complex issues to higher-level management and contribute to high-level presentations and discussions
Willingness and ability to travel (20%)
Preferred
Master of Business Administration (MBA) not required but preferred
Sales or sales training experience preferred
Experience working through the Medical/Legal/Regulatory review process preferred
Benefits
Health care
Vision
Dental
Retirement
PTO
Sick leave
Company
Bayer
Bayer is a life science company that specializes in the areas of health care and agriculture.
10001+ employees
H1B Sponsorship
Bayer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (71)
2023 (76)
2022 (141)
2021 (138)
2020 (117)
Funding
Current Stage
Public CompanyTotal Funding
$9.34BKey Investors
Bank of AmericaBill & Melinda Gates FoundationTemasek Holdings
2025-09-26Post Ipo Debt· $331.5M
2024-12-06Post Ipo Debt· $5.29B
2022-11-08Grant· $12M
Leadership Team
Wolfgang Nickl
Member of the Board of Management of Bayer AG and CFO
Abi Abitorabi
VP, CGT Platform Implementation Lead
Recent News
Morningstar.com
2026-01-20
2026-01-19
Company data provided by crunchbase