Advanced Fresh Concepts Franchise Corporation · 17 hours ago
Creative Director
Torrance, CA
Full-time
Onsite
Director/Executive
$118K/yr - $130K/yr
10+ years expAdvanced Fresh Concepts Franchise Corporation is North America’s largest franchisor of supermarket-based food service counters featuring sushi and other authentic Asian-inspired cuisine. They are seeking a highly motivated Creative Director to lead their creative team, develop compelling content across channels, and ensure brand consistency and executional excellence.
Food and BeverageRetail
Hiring Manager
Carmen Alvarado
Responsibilities
Lead and inspire the creative team to produce high‑quality work across print, digital, social, and experiential projects. Manage a team of internal and external designers
Develop and own creative vision and strategy across multiple brands and product lines. Ensure consistent brand voice and visual identity across all channels
Oversee concept development from brief through execution- provide clear creative direction, constructive feedback, and perform rigorous quality control
Create and approve creative assets for:
Print: posters, menus, packaging, in‑store signage, shelf‑talkers, and other retail collateral with attention to production specs and vendor coordination
Websites: page design, landing pages, UX‑aligned visual concepts, site-map, content hierarchy, imagery direction, and CMS‑ready assets
Website creative development: collaborate with cross-functional teams to provide art direction, asset attainment, content strategy, and QA for visual fidelity and performance
Social: campaign concepts, social ads, organic posts, short‑form video/story content, and platform‑specific creative variations
Digital advertising: display, programmatic, and paid social ad formats with CTA optimization and A/B testing support
Produce, edit, and approve content (copy and creative) for campaigns, websites, email, social, and other channels; contribute hands‑on writing and refinement when needed
Ensure brand consistency and executional excellence across platforms by establishing and enforcing brand guidelines, templates, and best practices
Collaborate with marketing, product management, operations, R&D, and executive stakeholders to align creative work with business goals, campaign objectives, menu launches, and customer experience
Support menu development and product launch projects — provide visual and content direction for menus, launch campaigns, product photography briefs, and in‑store promotional materials (experience in food/menu development a plus)
Manage project timelines, resource allocation, vendor relationships, and budgets to deliver projects on schedule and within scope; enforce approval flows and asset management
Thrive under pressure, prioritize tasks, and consistently meet tight timelines
Mentor and develop team members — set performance objectives, conduct reviews, and create professional growth plans
Ensure meticulous attention to detail in all deliverables: proofreading, layout, color, accessibility, and technical specifications
Measure creative performance, review analytics, and iterate on creative approaches based on results and stakeholder feedback
Other job tasks as assigned by manager
Qualification
Required
BA in Design, Communications, Advertising, or related field (or equivalent experience)
10+ years of creative experience with a strong track record of leading creative teams and delivering integrated campaigns across digital and traditional channels
Experience as a Creative Director managing projects in the grocery retail, CPG, or restaurant industries highly preferred
Prior supervisory experience managing at least two designers
Demonstrated expertise in brand strategy, identity development, and multi-platform execution (print, web, social, and digital advertising)
Proven hands-on content writing skills and strong editorial judgment
Experience in website creative development and working closely with UX and development teams to deliver CMS-ready assets
Strong attention to detail and quality assurance instincts
Ability to work under pressure and meet tight timelines
Experience using Smartsheet and Trello or other project management tools
Strong understanding of creative workflows, production processes, and approval flows
Proficiency with Adobe Creative Suite, Figma (or Sketch), CMS platforms, and project management tools
Strong communication, presentation, and stakeholder management skills
Preferred
Experience as a Creative Director managing projects in the grocery retail, CPG, or restaurant industries highly preferred
Interest in food and menu development preferred
Agency and in-house experience
Video production background
Familiarity with accessibility standards, SEO copywriting, GA4, and performance marketing metrics
Benefits
Annual Bonus Opportunity (Discretionary) – up to 10% of base salary
Competitive Health & Wellness Package (Medical, Dental, Vision, Life Insurance -100% covered by AFC for you and all eligible dependents. Yes, seriously!)
401(k) with Company Match
Paid Time Off & Paid Holidays including a Floating Holiday to celebrate your birthday
Special Employee Anniversary Milestone Gift
Other Employee Discounts
Employee Referral Bonus
A friendly & positive work culture which inspires collaboration, recognizes accomplishments, and fosters continuous growth, creating not just a workplace, but a community where people truly thrive.
Company
Advanced Fresh Concepts Franchise Corporation
Advanced Fresh Concepts Franchise Corporation is a food & beverage firm specializing mainly in the retail of Sushi.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase