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Articulate · 13 hours ago

Marketing Operations Specialist

United States

Full-time

Remote

Entry, Mid Level

$68K/yr - $91K/yr

2+ years exp

Articulate is a leading SaaS provider of creator platforms for online workplace training, and they are seeking a Marketing Operations Specialist to support the execution of marketing campaigns. This role focuses on building, testing, and maintaining campaigns using established templates and operational standards within the GTM Effectiveness organization.

E-LearningEdTechEducationSoftwareTraining

Growth Opportunities

Responsibilities

Support the development, testing, and enablement of ongoing and new marketing campaigns and workflows to streamline marketing operations

Build, execute, and QA marketing campaigns within the marketing automation platform using established templates and standards

Support various campaign types, including webinars, gated content, events, and nurtures

Execute campaign-related operational tasks such as list uploads, segmentation, data validation, and campaign activation

Oversee tasks related to lead flow, such as building and maintaining automation, workflows, and routing rules

Build and maintain lightweight automations (e.g., Zapier flows) to support campaign intake, execution, or ad-hoc processes

Assist with execution and validation within the customer engagement platform (CEP), including basic builds, QA, and data flow checks

Collaborate with the GTM Ops team to ensure campaigns strictly adhere to the operational standards and are ready for launch

Perform thorough QA prior to launch to validate logic, data, timing, and integrations

Monitor campaigns post-launch and assist with troubleshooting as needed

Build and maintain routine reports for cross-functional stakeholders as needed

Identify opportunities to improve templates, workflows, and operational processes; suggest and help implement incremental enhancements

Maintain clear documentation for campaign builds, processes, and recurring workflows

Qualification

Marketing automation platformsB2B SaaS experienceCustomer engagement platformsAnalytical skillsAttention to detailCommunication skillsProblem-solvingDocumentation