eStoreLabs · 5 days ago
eContent Strategist | eRetailers | FMCG | Amazon | Walmart
United States
Contract
Remote
Entry, Mid Level
2+ years expeStoreLabs is a data-driven eCommerce powerhouse that helps global enterprises build online sales for brands. The eContent Strategist will define holistic eContent strategies for multi-brand portfolios on US-based FMCG eRetailer platforms, analyze brand positioning, and collaborate with various teams to ensure effective execution of strategies.
AdviceE-CommerceInformation TechnologySEO
Responsibilities
Define data-driven and holistic eContent strategies for client’s multi-brand portfolio, tailored to multiple US based FMCG eRetailer platforms and aligned with the client’s brand identity and business goals
Analyse client brand positioning, category dynamics, and competitive landscape across Amazon and other US FMCG e-Retailers
Lead development of eContent best practices and gold standard executions, based on data-based Insights and best-in-class knowledge of eContent trends
Conduct robust analysis from various data sources (client tools) and monitor performance metrics (visibility, conversion, digital shelf KPIs); Analyse and develop sound, well-supported sound business recommendations for growth. Identify areas for continuous eContent improvement
Collaborate with SEO, creative, and project management teams to ensure effective execution of strategy
Build optimization frameworks and briefs for eContent creation (product pages, A+ content, brand stores)
Lead strategic reviews and Insight presentations to internal teams and client stakeholders
Stay current with organic eContent trends to come up with client business recommendations ahead of competition
Stay up to date on Amazon algorithm changes, platform trends, and consumer behaviour insights in the CPG/FMCG space
Translate client input and brand guidelines into actionable content and optimization plans
Analysis of past Seasonal periods and ongoing recommendation for future seasons
Test & Learn - be an active collaborator/leader providing inputs to on-going eContent consumer testing
Conduct client-facing, high quality presentations, be able to convince a client to your recommendations
Qualification
Required
2–4+ years of experience in eCommerce, strategy, or digital marketing - ideally with CPG/FMCG clients
Advanced English Level - at least C1
Experience with internal performance tracking tools such as Amazon Brand Analytics, Retail Insights, Search Query Performance, or similar
Strong skills in data analysis and performance reporting
Comfortable working with data from tools like Helium 10, Google Analytics, Share-of-Search platforms, etc
Proven understanding of Amazon content formats (PDPs, A+, Brand Stores) and best practices
Familiarity with eRetail media and how it integrates with content and strategy
Ability to connect content execution with business outcomes (traffic, conversion, ROI)
High-level presentation skills
Strong proven analytical skills
Advanced xls knowledge preferred
Project management skills
Preferred
Hands-on experience with retail analytics tools (Profitero, Edge, DataHawk)
Desired familiarity with tools like: Commerce IQ, VIZIT, User Testing, Dragonfly and other AI based testing tools
Exposure to content syndication tools (Salsify, Syndigo)
Experience running content A/B tests or working with UX performance feedback
Knowledge of US retailer requirements beyond Amazon (e.g., Walmart, Kroger, Target, Instacart)
Familiarity with shopper behaviour research or zero-party data analysis
Preferred, previous experience in eCommerce/eContent Strategy for an FMCG or an agency
Benefits
26 paid days off from service provision plus Bank holidays as paid days off
Opportunity to work with international brands and to participate in exciting global project
Exciting and friendly work environment
Work in an international team without rigid corporate rules
Training in eCommerce and development opportunities
Yearly performance bonus or salary raise
Company
eStoreLabs
eStoreLabs is a provider of e-commerce transformation advisory services.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase