AutoNation · 1 day ago
Manager, Consumer & Market Insights
Fort Lauderdale, FL
Full-time
Onsite
Mid, Senior Level
5+ years expAutoNation is one of the largest automotive retailers in the United States, offering innovative products and exceptional services. The Manager, Consumer & Market Insights, leads automotive market intelligence and consumer feedback to enhance marketing effectiveness and customer experience across all locations.
AutomotiveCustomer ServiceRetail
Responsibilities
Automotive Market Research & Competitive Intelligence
Lead market research to understand shopper demand and decision drivers, including:
Purchase intent, affordability, and financing/lease sensitivity
New vs. used demand shifts, trade-in expectations, and pricing transparency concerns
Maintain competitive benchmarking by market (reputation, experience differentiators, key themes, share of attention)
Partner with Analytics/BI to monitor digital demand signals (search trends, site behavior, lead quality)
Deliver “why we’re winning/losing” insights tied to consumer drivers and local competition
Plan and run research studies (as needed), including brand health, journey/shopper insights, message testing, segmentation, and CX driver analysis (NPS/CSAT)
Manage research vendors and budgets; ensure research quality and usable outputs
Present insights and recommendations to senior leadership and cross-functional partners
Consumer Outlook (Forward-Looking Trends)
Publish monthly/quarterly outlook reporting on macro and seasonal factors impacting auto retail (e.g., model-year changeover, tax season, holidays)
Translate outlook into practical actions for Marketing and Operations (messaging, staffing, training, and process focus)
Reputation.com Program Ownership (Primary Accountability)
Own Reputation.com strategy, configuration, integrations, governance, and adoption across all locations
Manage dashboards/scorecards for:
Star rating, review volume, response rate/time, sentiment trends, top topics
Competitive benchmarking by market
Exception alerts and escalation triggers
Train and enable GMs, Sales/Service leaders, and Advisors to drive consistent execution
Partner with Legal/Compliance and PR/Comms on escalations, sensitive issues, and resolution protocols
Monitor sentiment across reviews, surveys, social, and support channels; summarize key themes and actions
Produce & Execute Sentiment Performance improvement plans for low performing stores
Produce Sentiment Performance Reporting to Regional & Marketing Strategy teams to improve customer experience and marketing messaging
Turn sentiment insights into clear recommendations that improve experience and performance
Leadership & Management
Oversee day-to-day management of team associates
Ensure they are proficient and roles & responsibilities
Ensure they are in continuous status of professional growth & development
Qualification
Required
Bachelor's degree (Marketing, Business, Analytics, Research, or related), or equivalent experience
5+ years in consumer insights, market research, VoC/CX analytics, or reputation management (auto retail or multi-location preferred)
Strong analytical + storytelling skills (turn quant + qual into priorities and actions)
Proficiency in Excel and BI tools (Power BI/Tableau); comfort with operational metrics and large datasets
Strong communication and project management skills; ability to influence cross-functional and field teams
Preferred
Familiarity with OEM survey programs and dealership operating rhythms
Experience with CX strategy, and/or AI-driven sentiment tools
SQL or Python for analysis (plus)
Strong program management (governance, training, adoption across many locations)
Sound judgment for escalations and sensitive reputation issues
Proven experience owning and scaling a reputation/reviews program (Reputation.com strongly preferred)
Benefits
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
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Company
AutoNation
AutoNation is an automotive retailer that buys and sells a selection of cars for the automotive industry.
10001+ employees
H1B Sponsorship
AutoNation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (5)
2023 (8)
2022 (7)
2021 (5)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$700M2025-05-21Post Ipo Debt· $700M
1999-04-06IPO
Leadership Team
Thomas Szlosek
Executive Vice President and Chief Financial Officer
Jeff M Parent
Chief Operating Officer
Recent News
The Motley Fool
2025-12-18
Maryland Daily Record
2025-12-17
2025-12-11
Company data provided by crunchbase