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Logitech · 8 hours ago

Senior Marketing Operations Specialist

United States

Full-time

Remote

Mid, Senior Level

$107K/yr - $155K/yr

5+ years exp

Logitech is a global company that empowers collaboration and fosters play, seeking a Senior Marketing Operations Specialist to join their North America team. This role focuses on providing technical guidance and strategic leadership for marketing operations, overseeing campaign execution, optimization, and collaboration across various teams to deliver impactful marketing initiatives.

Consumer Electronics

Culture & Values

H1B Sponsor Likely

Responsibilities

Serve as the Strategic Lead for marketing operations within the NAM region, providing technical expertise and strategic guidance on how to best leverage our martech stack

Partner with the regional Marketing Operations (MOPs) and Marketing Analytics teams to define operational strategies focused on creating Best-in-Class Marketo campaigns

Oversee the successful execution of marketing campaigns and initiatives, ensuring on-time and accurate delivery

Develop scalable campaign frameworks that drive engagement and results across various channels

Analyze campaign performance to uncover opportunities for improvement and implement strategies to increase efficiency and ROI

Perform ongoing A/B testing for campaigns, optimizing workflows and assets such as landing pages and email communications

Administer and maintain our marketing automation tool (Marketo)

Design and build workflows, nurtures, and advanced reporting solutions using Marketo

Manage the creation of email marketing, landing pages, segmentation lists, and automation strategies

Identify areas for operational improvements within campaign management workflows

Document and implement process enhancements to streamline campaign execution and marketing operational efficiency

Create detailed and comprehensive documentation for campaign procedures, best practices, and process improvements

Work with the MOPs team to maintain an updated library of technical solutions and workflows for reference by cross-functional teams

Partner closely with internal departments (e.g., regional marketing leads, demand generation, analytics, and IT teams) to align systems, tools, and data strategies

Ensure seamless integration between marketing technologies to improve usability and efficiency across the organization

Qualification

Marketo Certified ExpertMarketo proficiencyMarketing automation managementSalesforce knowledgeCampaign execution experienceProject management skillsCollaboration skillsStrategic thinkingAdaptabilityCommunication skills

Required

Marketo Certified Expert (or equivalent certification) is required

Bachelor's degree in Marketing, Business, or a similar field, or relevant equivalent industry experience

5+ years of experience in marketing operations, campaign execution, and managing marketing automation platforms

Proven expertise in creating strategic, scalable, and impactful marketing workflows in Marketo

Ability to analyze campaign results, identify actionable insights, and optimize processes for increased efficiency and effectiveness

Advanced proficiency in Marketo, including workflows, segmentation, email campaigns, landing pages, and reporting

Strong understanding of marketing operations systems, processes, and data management tools

Working knowledge of Salesforce is required

Familiarity with Marketo Measure (formerly Bizible) and Tableau a plus

Preferred

Experience working in regional roles, particularly in North America (NAM)

Strong project management and organizational skills with the ability to handle multiple initiatives simultaneously

Adept at collaborating with cross-functional teams to align objectives and develop solutions

Exceptional written and verbal communication skills, with experience documenting operational workflows and campaign guidelines

Benefits

Comprehensive and competitive benefits packages

Flexible working environments

Support for good physical, financial, emotional, intellectual and social wellbeing

Company

Logitech

Glassdoor4.2

At Logitech, our purpose is to extend human potential in work and play.

Founded in 1981

San Jose, California, US

5001-10000 employees

https://www.logitech.com

H1B Sponsorship

Logitech has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (15)

2024 (14)

2023 (58)

2022 (42)

2021 (51)

2020 (35)