Great Minds · 6 days ago
Associate Marketing Manager - Literacy
United States
Full-time
Remote
Mid Level
$62K/yr - $70K/yr
3+ years expGreat Minds is a high-growth, mission-driven organization founded by educators in 2007. The Associate Marketing Manager provides marketing execution and operational support to the business in alignment with the literacy portfolio goals, while building skills in strategic planning, product marketing and customer lifecycle marketing.
Education
Responsibilities
Act as a product brand champion across the business, centering all marketing and product implementation materials around core messaging, benefits, and customer-driven needs
Supporting and executing marketing plans with a results-driven mentality
Writing, editing, and distributing marketing materials, including internal communications, promotional emails, sales collateral, blogs, social content, and sales training materials
In partnership with cross-functional teams, coordinating or writing relevant, high-quality marketing content that aligns to strategic campaign objectives
Executing on retention and renewal marketing efforts such as newsletters and product update communications
Assisting in the organization, execution, and promotion of webinars, events, and conferences. Attend, as needed, to facilitate their success
Monitoring and assessing market and competitive trends to inform product positioning and competitive intelligence tools
Support market and customer research efforts that drive product solutioning, product messaging, and the development of collateral needs along the customer journey
Supporting website content management, monitoring and adjusting content according to inbound marketing performance
Maintaining the internal library of marketing and sales enablement materials
Providing administrative support to the literacy product marketing team
Managing the creation of saleable packages and sampling build of materials
Managing external agencies and vendors to execute marketing initiatives when needed
Qualification
Required
3+ years of professional experience in marketing
Strong writing and editing skills are essential
Fastidious attention to detail
Ability to work in a fast-paced, deadline-driven, collaborative climate
Strong team player, able to harmoniously work within a group and/or other departments
Self-starter, able to prioritize and balance multiple projects
Ability to apply data-driven business acumen to decision-making
Bachelor's degree in Marketing, Communications, Business or relevant field
Preferred
Experience in PK-12 education, EdTech, and/or education publishing is preferred
Company
Great Minds
A group of education leaders founded the non-profit Great Minds in 2007 to define and encourage content-rich comprehensive education.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lynne Munson
Founder and CEO Emeritus
Ian Lotinsky
Chief Technology Officer
Recent News
2025-12-04
2025-05-16
2025-03-05
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